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Building a Dream, 5/e

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Video Cases and Discussion Questions

Stage 3 Video Case and Questions

Beer Mitts
Some people spend a lifetime trying to come up with the "perfect product"... the idea that should sell itself. Others just stumble right into it. But as Keith Barnwell and Ross Cruckshank, a couple of guys who found their "big idea" sipping beer, discovered, the idea's the easy part.

This video is intended only for students using the 5th Edition of Building a Dream and requires a password. Refer to page 218 in your textbook and use the first word of the main text column as both 'username' and 'password' (case-sensitive). The free RealPlayer plug-in is required in order to view the video.

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1		What can an inventor who has developed a new product do to protect that idea.



2		Do you think each of the partners had too much going on in their personal lives when they started the business? Should they have quit their day jobs?



3		How can you accurately estimate start-up costs? Is it better to be optimistic or pessimistic in your estimates?



4		What disadvantages are there to entering into a partnership?

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