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Building a Dream, 5/e

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Video Cases and Discussion Questions

Stage 4 Video Case and Questions

The Glove Lady
Mary Elizabeth Coleman has survived being downsized, and managed to turn her passion for gloves into a business. But the fledgling entrepreneur is learning just how much the constant need for cash will rule her business life and impact the decisions she can make to grow her business.

This video is intended only for students using the 5th Edition of Building a Dream and requires a password. Refer to page 218 in your textbook and use the first word of the main text column as both 'username' and 'password' (case-sensitive). The free RealPlayer plug-in is required in order to view the video.

¨ View The Glove Lady


1		What difficulties does Coleman face by keeping her business in her small basement?



2		What problems do small entrepreneurs like Coleman face in obtaining financing?



3		Why might it not be advisable for her to diversify her product line at the present time?



4		What factors are critical to consider when looking to purchase an existing business?



5		What would you recommend Coleman do next?

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