Student Centre | Instructor Centre | Information Centre | Home

Building a Dream, 5/e

Student Centre

	Stage 1
	Stage 2
	Stage 3
	Stage 4
	Stage 5
	Stage 6
	Stage 7
	Stage 8
	Stage 9
	Stage 10
	Stage 11

Feedback
Help Center

Video Cases and Discussion Questions

Stage 6 Video Case and Questions

Mind the Gap
In just ten years this eco-tourism company has grown from a two-person operation to a multi-million dollar business. Until now the owner, Bruce Poon Tip, has operated it like a family business with everyone doing a little bit of everything. The trouble is the competition is getting fierce. So Bruce brings in a hired gun to turn the place around. What happens in an office of crunchy granola types when the boss brings in a tough new marketing man and the market for their tours suddenly gets a whole lot more difficult?

This video is intended only for students using the 5th Edition of Building a Dream and requires a password. Refer to page 218 in your textbook and use the first word of the main text column as both 'username' and 'password' (case-sensitive). The free RealPlayer plug-in is required in order to view the video.

¨ View Mind the Gap


1		What benefits can occur from bringing an 'outsider' into a growing company lime G.A.P.?



2		Was Bohen a good fit with G.A.P. or should someone more suited to their organizational culture have been brought in?



3		What impact can the international environment and the world economy have on the travel/tourism business?



4		conduct an initial market assessment for G.A.P. What key things do you see taking place that are impacting their business?

2003 McGraw-Hill Higher Education

Any use is subject to the Terms of Use and Privacy Policy.

McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.