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Building a Dream, 5/e
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Video Cases and Discussion Questions
Building a Dream 5e

Stage 7 Video Case and Questions



A Fetish for Fashion
Fetish wear – a passing phase or a here-to-stay trend? Wayne Bernet and Simon Macintosh were betting on the latter with their fetish leatherwear store, Leatherwerx. But they lacked a couple of key ingredients for launching a business; they were short of cash and had little background knowledge on how to run a business. After six months, sales were creeping in but expenses were mounting and the partners were spending far more then they were taking in on additional staff and new equipment. Eventually this caught up to them and they were forced to lay off staff until finally the bailiff seized the store and everything inside was sold to pay off their outstanding debts.


This video is intended only for students using the 5th Edition of Building a Dream and requires a password. Refer to page 218 in your textbook and use the first word of the main text column as both 'username' and 'password' (case-sensitive). The free RealPlayer plug-in is required in order to view the video.

¨ View A Fetish for Fashion



1

As an entrepreneur, what is the danger of venturing into a business that is not mainstream, such as fetish wear?
 
2

Where can an entrepreneur go for information on how to run the financial aspects of their business?
 
3

Why is it so tempting for new entrepreneurs to want to expand their business quickly after generating some initial sales?
 
4

Why is communication so important in a partnership like Leatherwerx?
 

Guest-Tek
Guest-Tek supplies a growing number of hotels throughout Canada and the United States with high-speed Internet connections for use by their guests. The company is growing extremely fast with 2500 hotel rooms already having installed the Guest-Tek system and ambitious plans to target companies in the U.S. and the Asia-Pacific region. They were successful in obtaining $1.5 million in investment funds from a Calgary venture capital company to finance this expansion. However, the company is not quite on easy street. The investor is demanding big changes in the company that Guest-Tek's young president isn't always comfortable making.


This video is intended only for students using the 5th Edition of Building a Dream and requires a password. Refer to page 218 in your textbook and use the first word of the main text column as both 'username' and 'password' (case-sensitive). The free RealPlayer plug-in is required in order to view the video.

¨ View Guest-Tek



5

What potential problems might impact the ability of a company like Guest-Tek to expand?
 
6

What benefits do smaller firms do companies like Launchworks offer?
 
7

In what ways could a company prepare itself for rapid expansion?