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Building a Dream, 5/e

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Video Cases and Discussion Questions

Stage 9 Video Case and Questions

Protecting Your Product
Entrepreneurs and inventors dream of the fortunes they may make from their unique products, but how can they make certain they protect that product from copycats. Patents are a guarantee that your product cannot be cheaply duplicated – right? Wrong according to one of the oldest law firms specializing in patents in Canada. Trevor Downey of Pro-Lab Product Development, Ron Foxcroft of Fox 40 International Inc. and Roy Mayer of Roy Mayer Public relations share the stories of their hard lessons in obtaining and protecting their patent rights.

This video is intended only for students using the 5th Edition of Building a Dream and requires a password. Refer to page 218 in your textbook and use the first word of the main text column as both 'username' and 'password' (case-sensitive). The free RealPlayer plug-in is required in order to view the video.

¨ View Protecting Your Product


1		Were you aware that having a patent did not necessarily protect a product from cheaper duplication by competitors?



2		Does the likelihood of patent infringement make it impossible for a small entrepreneur to start a business on the basis of a new invention or idea when they may not have the resources to protect their legal interests?



3		What can you do to protect yourself from copycats?

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