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Instructor Edition
Marketing, 5/e

Eric Berkowitz, University of Massachusetts
Frederick Crane, University of New Hampshire
Roger Kerin, Southern Methodist University
Steven Hartley, University of Denver
Willam Rudelius, University of St. Thomas

ISBN: 0070898332
Copyright year: 2003

Preface



The book's preface describes in detail the development process, the pedagogical approach and the features of Marketing. The file is formatted in Adobe Acrobat PDF format with the true look and feel of the printed book.

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