Eric Berkowitz,
University of Massachusetts Frederick Crane,
University of New Hampshire Roger Kerin,
Southern Methodist University Steven Hartley,
University of Denver Willam Rudelius,
University of St. Thomas
ISBN: 0070898332 Copyright year: 2003
Preface
The book's preface describes in detail the development process, the pedagogical approach and the features of Marketing. The file is formatted in Adobe Acrobat PDF format with the true look and feel of the printed book.
To view this file, Adobe's free Acrobat Reader application is required. It can be downloaded from Adobe's Website.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.