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Instructor’s Manual: The thoroughly revised Instructor’s Manual includes lecture notes; discussions of the Marketing NewsNet boxes, Weblink boxes, Ethics and Social Responsibility Alerts, and Internet Exercises; answers to the Applying Marketing Concepts and Application questions; supplemental lecture notes; and teaching suggestions. ISBN 0070898308

Student Study Guide – Go beyond mere memorization and actually apply marketing principles! This guide provides students with chapter outlines for note taking, sample tests, critical thinking questions, and tear out Flashcards to reinforce key term learning. ISBN 0070898324

Printed Test Bank ISBN 0070898286

Student CD-ROM: This free CD-ROM includes Marketing Planning Software and other tools to help students “make the grade”. ISBN 0070893294

Instructor CD-ROM: This CD-ROM includes resources designed specifically for instructors; PowerPoint Presentation and Computerized Test Bank. ISBN 0070898359

New and Revised Video Case Studies: A unique series of 20 contemporary marketing cases is available on VHS cassette. Each video case corresponds with chapter-specific topics and an end-of-chapter case in the textbook. Selected new videos include Flyte Tyme, Nokia, and Paco Underhill (many from the CBC’s Marketplace series). ISBN 0070898316

Integrator: Provides instructors with detailed information about integrating instructor supplements into the course and classroom.

Marketing Horizons: A monthly newsletter of current, real-world happenings in Canadian marketing! Created by an instructor, for instructors.

Marketing Magazine: Get free access to Marketing Magazine archives with the purchase of the textbook. This real-world compliment is a great way to keep your course and classroom discussion current.

Instructor’s Survival Kit (ISK): We understand how challenging it can be to engage a large class, that’s why we’re pleased to offer the ISK to those instructors faced with the challenges of teaching to large class sections. It contains new ways to attract and retain the attention of students including sample products and props.

New PowerPoint Lecture Presentation Assembly Guide: This printed guide was produced in the US and contains a description of all the individual multimedia assets from which you can construct a custom presentation. The assets are organized by chapter and by topic, and are contained on the CD-ROM packaged with the guide. This guide also includes instructions on how to import video, audio, art, photos, and other files into new or existing PowerPoint presentations.

Video Case and Appendix D Case Teaching Notes: This media resource guide from the U.S. includes teaching notes for the video cases and alternate cases.

Colour Acetates: 200 full colour overhead transparency acetates were produced to accompany the U.S. edition and are available to Canadian adopters of this textbook.

New and Enhanced PowerPoint Presentation: Featuring a high-quality photo and art program including slides, commercials, product shots, advertisements, marketing-in-practice shots, and video segments. The presentation is contained on CD-ROMs.

PageOut: This unique point-and-click course Website tool enables you to create a high-quality course Website without knowing HTML coding. With PageOut you can post your course syllabus online, assign McGraw-Hill Ryerson Online Learning Centre content, add links to important off-site resources, and maintain student results in the online grade book.