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Marketing, 5/eEric Berkowitz,
University of Massachusetts Frederick Crane, University of New Hampshire Roger Kerin, Southern Methodist University Steven Hartley, University of Denver Willam Rudelius, University of St. Thomas Begin by choosing an option from the left-hand navigation bar. Some of these features may be "premium" content. For access to premium content, you will need a registration code. A registration code may have been included on a card that came bundled with your new textbook. If you did not receive a card, you can purchase a code online. For links and further information, see the "Log In" tab at top-right of the screen, or the "First Time Users" link on the site's home page. Welcome to the Instructor Centre for Marketing, 5th edition. Please choose an option from the navigation bar to view the content. | |||
