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Concept Checks
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1

What is marketing?
 
2

What four factors are needed for marketing to occur?
 
3

What are the four marketing mix elements that make up the organization's marketing program?
 
4

What are uncontrollable variables?
 
5

What are the two key characteristics of the marketing concept?
 
6

In this book the term product refers to what three things?
 





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