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Concept Checks
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1

Explain the difference between product mix and product line.
 
2

What are the four main types of consumer goods?
 
3

To which type of good (business or consumer) does the term derived demand generally apply?
 
4

From a consumer's viewpoint, what kind of innovation would an improved electric toothbrush be?
 
5

What does "insignificant point of difference" mean as a reason for new-product failure?
 
6

What step in the new-product process has been added in recent years?
 
7

What are four sources of new-product ideas?
 
8

What is the difference between internal and external screening and evaluation approaches used by a firm in the new-product process?
 
9

How does the development stage of the new-product process involve testing the product inside and outside the firm?
 
10

What is a test market?
 
11

What is commercialization of a new product?
 





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