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| Nike, Inc. | ||
| Technological innovation in footwear, apparel, and equipment have become Nike, Inc's competitive advantage. The legend started when Bill Bowerman, a U of Oregon track coach, poured rubber into his wife's waffle iron. The famous swoosh logo was designed by a graphics student of Phil Knight (Nike's co-founder who was a distance runner under Bill's coaching guidance). See page 271. ( http://www.nike.com ) | ||
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| Sony Corporation | ||
| The world of Sony - music, movies, TV, games, and electronics. A visitor to the website can see, hear, and play the on-line music and games, as well as shop in the electronics and playstation stores! See page 275. ( http://www.sony.com ) | ||
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| Microsoft Corporation | ||
| Microsoft: Your Potential, Our Passion Their philosophy is to create software that helps people and businesses reach their potential. The vision of Microsoft founder, Bill Gates' for personal computing have been instrumental to the success of the industry. See page 275. ( http://www.microsoft.com ) | ||
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| IBM | ||
| Incorporated in 1911, IBM (International Business Machines) is a fusion of business and technology. The organization strives to lead in the creation, development, and manufacture of the industry's most advanced information technologies, e.g, computer systems, software, networking systems, storage devices and microelectronics. See page 277. ( http://www.ibm.ca ) | ||
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| General Mills | ||
| General Mills offers trusted consumer brands across a number of food categories. The business portfolio currently includes Bisquick, Betty Crocker, Pillsbury, El Paso, and Haagen-Dazs. The company holds two market positions in snack and yogurt. See page 278. ( http://www.generalmills.com ) | ||
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| NewProductWorks | ||
| NewProductWorks is a new product development consulting organization - or more like a new product develoment helper to companies. Their centerpiece is a collection of over 70,000 new and once-new products. See page 291. ( http://www.newproductworks.com ) | ||
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