New Product News provides a central Internet location on the latest new products. It provides a forum for companies to present their most recent new products. New Product News is updated daily with company press releases from the entire world. Some 30 product categories with one or more new products are typically listed by New Product News each day. A company Website address link follows each new product description.

Visit the New Product News Website at http://www.newproductnews.com and go to “New items this week.” Your assignment is outlined below:

1		Identify and describe how a new product listed promotes more frequent usage, creates a new-use situation, reaches a new market or new users, or changes the value offered to consumers.
2		Identify and describe a new product that is branded using a family branding strategy, a subbranding strategy, or a brand extension strategy.