The American Marketing Association provides a variety of useful services for anyone interested in the latest service-marketing concepts and strategies. Go to AMA’s Website http://www.ama.org and click on "resources," "shared interest groups," and "services marketing" to review the information and services available. If you click on "publications," you can review articles from a variety of publications including Marketing Health Services. Investigate a services marketing topic that is of interest to you.

1		What publications are available regarding the topic you selected?
2		Describe two insights you obtained from the summaries of the publications.