Site MapHelpFeedbackArriving at the Final Price
Arriving at the Final Price

AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO:



Understand how to establish the initial "approximate price level" using demand-oriented, cost-oriented, profit-oriented, and competition-oriented approaches.





To learn more about the book this website supports, please visit its Information Center.
(c)2003 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


MarketingOnline Learning Center with Powerweb

Home > Chapter 14