Below are this chapter's featured key terms. The textbook's full glossary is also available for online searching.
 

above-, at-, or below-market pricing	Pricing based on market price. (See page(s) See page 374 in your textbook.)
bundle pricing	The marketing of two or more products in a single "package" price. (See page(s) See page 369 in your textbook.)
cost-plus pricing	The practice of summing the total unit cost of providing a product or service and adding a specific amount to the cost to arrive at a price. (See page(s) See page 370 in your textbook.)
customary pricing	A method of pricing based on tradition, a standardized channel of distribution, or other competitive factors. (See page(s) See page 373 in your textbook.)
everyday low pricing (1)	The practice of replacing promotional allowances with lower manufacturer list prices. (2) Retailing strategy that emphasizes consistently low prices and eliminates most markdowns. (See page(s) See page 381 in your textbook.)
experience curve pricing	A method of pricing based on the learning effect, which holds that the unit cost of many products and services declines by 10 percent to 30 percent each time a firm's experience at producing and selling them doubles. (See page(s) See page 370 in your textbook.)
flexible-price policy	Setting different prices for products and services depending on individual buyers and purchase situations. Also called dynamic pricing. (See page(s) See page 375 in your textbook.)
FOB origin pricing	A method of pricing where the title of goods passes to the buyer at the point of loading. (See page(s) See page 381 in your textbook.)
loss-leader pricing	Deliberately selling a product below its customary price to attract attention to it. (See page(s) See page 374 in your textbook.)
odd-even pricing	Setting prices a few dollars or cents under an even number, such as $19.95. (See page(s) See page 369 in your textbook.)
one-price policy	Setting one price for all buyers of a product or service. Also called fixed pricing. (See page(s) See page 374 in your textbook.)
penetration pricing	Setting a low initial price on a new product to appeal immediately to the mass market. (See page(s) See page 367 in your textbook.)
prestige pricing	Setting a high price so that status-conscious consumers will be attracted to the product and buy it. (See page(s) See page 367 in your textbook.)
price discrimination	The practice of charging different prices to different buyers for goods of like trade and quality. (See page(s) See page 382 in your textbook.)
price fixing	A conspiracy among firms to set prices for a product. (See page(s) See page 382 in your textbook.)
price lining	Setting the price of a line of products at a number of different specific pricing points. (See page(s) See page 368 in your textbook.)
price war	Successive price cutting by competitors to increase or maintain their unit sales or market share. (See page(s) See page 376 in your textbook.)
product-line pricing	The setting of prices for all items in a product line. (See page(s) See page 375 in your textbook.)
promotional allowance	Cash payment or extra amount of "free goods" awarded sellers in the channel of distribution for undertaking certain advertising or selling activities to promote a product. (See page(s) See page 381 in your textbook.)
quantity discounts	Reductions in unit costs for a larger order. (See page(s) See page 378 in your textbook.)
skimming pricing	The highest initial price that customers really desiring the product are willing to pay. (See page(s) See page 366 in your textbook.)
standard markup pricing	Adding a fixed percentage to the cost of all items in a specific product class. (See page(s) See page 370 in your textbook.)
target pricing	Manufacturer deliberately adjusting the composition and features of a product to achieve the target price to consumers. (See page(s) See page 369 in your textbook.)
target profit pricing	Setting an annual target of a specific dollar volume of profit. (See page(s) See page 371 in your textbook.)
target return-on-investment pricing	Setting a price to achieve a return-on-investment (ROI) target. (See page(s) See page 372 in your textbook.)
target return-on-sales pricing	Setting a price to achieve a profit that is a specified percentage of the sales volume. (See page(s) See page 372 in your textbook.)
uniform delivered pricing	The price the seller quotes includes all transportation costs. (See page(s) See page 381 in your textbook.)
yield management pricing	The charging of different prices to maximize revenue for a set amount of capacity at any given time. (See page(s) See page 369 in your textbook.)