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Concept Checks
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1

What is meant by a marketing channel?
 
2

What are the three basic functions performed by intermediaries?
 
3

What is the difference between a direct and an indirect channel?
 
4

Why are channels for industrial products typically shorter than channels for consumer products?
 
5

What is the principal distinction between a corporate vertical marketing system and an administered vertical marketing system?
 
6

What are the three degrees of distribution density?
 
7

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?
 
8

What is meant by "exclusive dealing"?
 





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