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1 | |
Intermediaries make the flow of products from producers to buyers possible by performing three basic functions: |
| | A) | production, transmission, display |
| | B) | assorting, storing, and sorting |
| | C) | transactional, logistical, and facilitating |
| | D) | buying, sorting, and financing |
| | E) | risk taking, transporting, and grading |
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2 | |
The most indirect channel would be best suited when there are: |
| | A) | geographic differences of location |
| | B) | many small manufacturers and small retailers |
| | C) | multiple products being delivered |
| | D) | industrial needs and users |
| | E) | multiple market manager involved |
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3 | |
An example of an Internet marketing channel would be: |
| | A) | McDonalds restaurants |
| | B) | Shopper's Drug Mart pharmacies |
| | C) | Bell Telephone |
| | D) | Cineplex Theatres |
| | E) | Dell Computers |
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4 | |
Independently owned distribution firms that take title to goods are: |
| | A) | merchant wholesalers |
| | B) | agents |
| | C) | brokers |
| | D) | branch offices |
| | E) | selling agents |
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5 | |
Succession stages of production and distribution under a single ownership is: |
| | A) | horizontal marketing system |
| | B) | corporate vertical marketing system |
| | C) | forward integration |
| | D) | backward integration |
| | E) | contractual vertical marketing system |
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6 | |
The most visible variation of contractual systems is: |
| | A) | wholesaling |
| | B) | franchising |
| | C) | retailing |
| | D) | brokering |
| | E) | channel partnerships |
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7 | |
The final choice of a marketing channel by a producer depends on several factors such as environmental, consumer, company and: |
| | A) | competitive factors |
| | B) | government factors |
| | C) | global factors |
| | D) | product factors |
| | E) | channel factors |
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8 | |
Achieving the best coverage of the target market requires attention to the density type of retail operations to be used. These are three choices: |
| | A) | intensive, selective, and exclusive |
| | B) | selective, non-selective, and membership |
| | C) | selective, exclusive, and concentrated |
| | D) | highly subjective, retention, and discriminatory |
| | E) | all methods are the same |
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9 | |
Washers and stoves would normally use: |
| | A) | exclusive distribution |
| | B) | intensive distribution |
| | C) | selective distribution |
| | D) | subjective distribution |
| | E) | global distribution |
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10 | |
Intermediaries outside Western Europe and North America tend to be: |
| | A) | small |
| | B) | large |
| | C) | medium |
| | D) | franchise |
| | E) | licensed |
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11 | |
The dominant members of distribution in Japan is: |
| | A) | Shiseido |
| | B) | Neisi |
| | C) | Keiretsu |
| | D) | Maichi |
| | E) | Jujitsu |
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12 | |
When members of a channel have problems with each other this is called: |
| | A) | trouble |
| | B) | infighting |
| | C) | disputations |
| | D) | channel conflict |
| | E) | disparity |
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13 | |
When there is trouble between different levels in a channel like a wholesaler and manufacturer, this is called: |
| | A) | vertical conflict |
| | B) | horizontal conflict |
| | C) | diagonal conflict |
| | D) | multi level conflict |
| | E) | different layer conflict |
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14 | |
A firm becomes a channel captain because: |
| | A) | it has the largest economic influence. |
| | B) | it charges the highest prices. |
| | C) | it has more expertise than other channel members. |
| | D) | A and C |
| | E) | All of the above |
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15 | |
Disagreement that occurs at the same level between intermediaries, like two retailers, is called: |
| | A) | diagonal conflicts |
| | B) | vertical conflict |
| | C) | horizontal conflict |
| | D) | multi level conflict |
| | E) | channel to channel conflict |
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16 | |
When Hallmark distributed to two or more different types of channels for the same basic product, this is called: |
| | A) | double channel duty |
| | B) | dual network |
| | C) | split distribution |
| | D) | dual distribution |
| | E) | split marketing channel |
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17 | |
Which distribution coverage is most prevalent of convenience goods such as gum? |
| | A) | intensive distribution |
| | B) | selective distribution |
| | C) | exclusive distribution |
| | D) | moderate distribution |
| | E) | no distribution |
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18 | |
Conflicts in marketing channels are typically resolved through exercising influence or through: |
| | A) | legal action |
| | B) | arbitration |
| | C) | big stick |
| | D) | negotiation |
| | E) | extortion |
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19 | |
Although not illegal, this can be reviewed as anti-competition is some situations: |
| | A) | franchising |
| | B) | dual distribution |
| | C) | mega-channeling |
| | D) | vertical integration |
| | E) | horizontal integration |
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20 | |
A supplier's attempt to stipulate to whom and where distributors may resell their products to is known as |
| | A) | covenant sales |
| | B) | structured sales |
| | C) | resale restrictions |
| | D) | restriction retailing |
| | E) | contractual covenants |
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