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1 | |
Dramatic cost savings are possible when efficient transportation systems and information technology can be substituted for _____ costs. |
| | A) | advertising |
| | B) | personal selling |
| | C) | publicity |
| | D) | inventory |
| | E) | billing |
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2 | |
Supply chain management impacts all of the following aspects of the marketing mix strategy EXCEPT: |
| | A) | the target market selection decision. |
| | B) | product mix decisions. |
| | C) | pricing decisions. |
| | D) | promotion decisions. |
| | E) | distribution decisions. |
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3 | |
An online retailer like Amazon.com relies on an efficient supply chain. The development of its supply chain supported its clearly defined marketing strategy and began with: |
| | A) | inventory forecasts. |
| | B) | a logistics mission statement. |
| | C) | the mature stage of the product life cycle. |
| | D) | understanding the customer. |
| | E) | none of the above. |
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4 | |
In Canada, Coca-Cola Beverages has rolled out new marketing, technologies, and packaging to outmaneuver private-label Canadian cola bottlers, which have captured considerable market share. Coke will bring in a new just-in-time distribution system based on unit trains and cross-docking sales centres. Which of the following statements describes how Coke will use cross-docking? |
| | A) | Cross-docking will allow Coca-Cola to greatly reduce the need to store and warehouse products. |
| | B) | The use of cross-docking means Coca-Cola will rely more on business-to-business marketing. |
| | C) | The use of cross-docking means Coca-Cola will implement the customer service concept in its relations with ultimate consumers. |
| | D) | Cross-docking will allow Coca-Cola to use less freight forwarding. |
| | E) | Cross-docking will allow Coca-Cola to outsource its manufacturing. |
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5 | |
In physical distribution decisions, total logistics cost includes: |
| | A) | order processing. |
| | B) | materials handling and warehousing. |
| | C) | transportation. |
| | D) | inventory and stockouts. |
| | E) | all of the above. |
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6 | |
Canadian graphic arts, publishing and advertising companies, as well as their clients and suppliers, can exchange camera-ready art and other images faster and cheaper than before as the result of an agreement between Bell Nexxia and Montreal-based Cenosis. These two companies market a(n) _____ for the graphic arts. It allows a graphic designer to transmit the full contents of a magazine to clients or printing firms across the country-reducing production costs and delivery time. |
| | A) | efficient response system |
| | B) | vendor-managed communication system |
| | C) | Extranet |
| | D) | online logistics system |
| | E) | communication bot |
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7 | |
Lead time is: |
| | A) | also called replenishment time. |
| | B) | typically more important to resellers than to consumers. |
| | C) | defined as the time that passes from ordering an item until it is received and ready for use or sale. |
| | D) | also called order cycle time. |
| | E) | accurately described by all of the above. |
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8 | |
Combining different transportation modes in order to get the best features of each is called: |
| | A) | freight forwarding. |
| | B) | dual distribution. |
| | C) | intermodal transportation. |
| | D) | bimodal logistics. |
| | E) | intramodal transport. |
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9 | |
In Canada, Coca-Cola Beverages has rolled out new marketing, technologies, and packaging to outmaneuver private-label Canadian cola bottlers, which have captured considerable market share. Coke will bring in a new just-in-time distribution system based on unit trains and cross-docking sales centres. Coca-Cola's use of unit trains will allow it to: |
| | A) | have a dedicated train that uses permanently coupled cars that run a continuous route from Coke's bottling plants to its retailers and back. |
| | B) | use intermodal transportation for export purposes. |
| | C) | use trucks to make door-to-door deliveries. |
| | D) | use more warehousing. |
| | E) | reach ultimate consumers through one-to-one marketing. |
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10 | |
The major purpose of a trailer on flatcar (TOFC) is to: |
| | A) | deregulate the motor carrier industry. |
| | B) | combine the economy of rail carriers with the flexibility of motor carriers. |
| | C) | implement a JIT transportation strategy both domestically and internationally. |
| | D) | eliminate the need for containers. |
| | E) | provide a common power unit from origin to destination. |
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11 | |
Air Canada, a Montreal-based airline, uses its excess storage capacity on passenger flights to Europe to haul cargo. It typically collects several small shipments consigned to a common European destination. Shipment schedules are mandated by the passenger side of its business. Air Canada is an example of a(n): |
| | A) | third-party service provider. |
| | B) | Extranet. |
| | C) | vendor-managed logistics expert. |
| | D) | import agent |
| | E) | freight forwarder. |
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12 | |
A warehouse that emphasizes speed and efficient product flow to hold goods for short periods of time and move them out as soon as possible: |
| | A) | is a storage warehouse. |
| | B) | is a freight forwarder. |
| | C) | is a distribution centre. |
| | D) | is an inventory expediting centre. |
| | E) | has a just-in-time inventory system. |
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