Below are this chapter's featured key terms. The textbook's full glossary is also available for online searching.
 

breadth of product line	The variety of different items a store carries. (See page(s) See page 449 in your textbook.)
central business district	The oldest retail setting, the community's downtown area. (See page(s) See page 458 in your textbook.)
community shopping centre	A retail location that typically has one primary store (usually a department store branch) and 20 to 40 smaller outlets, serving a population of consumers who are within a 10- to 20-minute drive. (See page(s) See page 458 in your textbook.)
depth of product line	The store carries a large assortment of each item. (See page(s) See page 449 in your textbook.)
form of ownership	Distinguishes retail outlets based on whether individuals, corporate chains, or contractual systems own the outlet. (See page(s) See page 447 in your textbook.)
hypermarket	A large store (more than 200 000 square feet) offering a mix of 40 percent food products and 60 percent general merchandise. (See page(s) See page 449 in your textbook.)
intertype competition	Competition between very dissimilar types of retail outlets. (See page(s) See page 450 in your textbook.)
level of service	The degree of service provided to the customer by self-, limited-, and full-service retailers. (See page(s) See page 447 in your textbook.)
merchandise line	How many different types of products a store carries and in what assortment. (See page(s) See page 447 in your textbook.)
multichannel retailers	Utilize and integrate a combination of traditional store formats and nonstore formats such as catalogues, television, and online retailing. (See page(s) See page 461 in your textbook.)
off-price retailing	Selling brand-name merchandise at lower than regular prices. (See page(s) See page 456 in your textbook.)
power centre	A huge shopping strip with multiple anchor (or national) stores, a convenient location, and a supermarket. (See page(s) See page 458 in your textbook.)
regional shopping centres	Consist of 50 to 150 stores that typically attract customers who live within an 8- to 16-km range, often containing two or three anchor stores. (See page(s) See page 458 in your textbook.)
retail life cycle	The process of growth and decline that retail outlets, like products, experience. (See page(s) See page 460 in your textbook.)
retail positioning matrix	Positions retail outlets on two dimensions: breadth of product line and value added. (See page(s) See page 455 in your textbook.)
retailing	All activities involved in selling, renting, and providing goods and services to ultimate consumers for personal, family, or household use. (See page(s) See page 444 in your textbook.)
retailing mix	In retailing strategy, the (1) goods and services, (2) physical distribution, and (3) communications tactics chosen by a store. (See page(s) See page 456 in your textbook.)
scrambled merchandising	Offering several unrelated product lines in a single retail store. (See page(s) See page 449 in your textbook.)
shrinkage	Breakage and theft of merchandise by customers and employees. (See page(s) See page 456 in your textbook.)
strip location	A cluster of stores serving people who live within a 5- to 10-minute drive. (See page(s) See page 458 in your textbook.)
telemarketing	Using the telephone to interact with and sell directly to consumers. (See page(s) See page 453 in your textbook.)
wheel of retailing	A concept that describes how new retail outlets enter the market as low-status, low-margin stores and gradually add embellishments that raise their prices, and status. They now face a new low-status, low-margin operator, and the cycle starts to repeat itself. (See page(s) See page 459 in your textbook.)