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Multiple Choice Questions
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1

All activities involved in selling, renting, and providing goods and services to ultimate consumers for personal, family, or household use are called:
A)manufacturing.
B)wholesaling.
C)retailing.
D)facilitating.
E)logistics.
2

Four utilities are offered to consumers through retailing. They are:
A)convenience, performance, possession, and form.
B)time, place, possession, and form.
C)product, price, place, and promotion.
D)form, possession, time, and performance e.
E)convenience, consistency, competition, and choice.
3

The three major retail categories in Canada are:
A)automotive, food stores, and clothing.
B)floral, food stores, and furniture.
C)automotive, food stores, and furniture.
D)jewelry, furniture, and clothing.
E)appliance, food stores, and furniture
4

Independent retailers, corporate chains, and contractual systems are all examples of retail outlets classified by:
A)level of service.
B)form of ownership.
C)merchandise line.
D)method of operation.
E)revenue generated.
5

Multiple outlets under common ownership are what form of ownership?
A)corporate chain.
B)consumer cooperative.
C)contractual system.
D)independent retailer.
E)administered system.
6

Contractual systems involve independently owned stores that band together to act:
A)belligerently.
B)imprudently.
C)discreetly.
D)like nonprofits.
E)like a chain.
7

At which level of service would the consumer perform the greatest number of functions?
A)Exclusive service
B)Minimal service
C)Self-service
D)Limited service
E)Full service
8

What level of service do department stores typically provide?
A)Exclusive service
B)Minimal service
C)Self-service
D)Limited service
E)Full service
9

A store like Toys R Us is considered what type of retail structure?
A)Scrambled merchandiser
B)Hypermarket
C)Category killer
D)Super centre
E)Non-store retailer
10

The variety of different items a store carries is referred to as:
A)retailing mix.
B)depth of line.
C)breadth of line.
D)level of service.
E)method of operation.
11

                    includes direct mail, telemarketing, and in-home shopping.
A)Intertype competition
B)Dual channel marketing
C)Scrambled merchandising
D)Multi-service merchandising
E)Non-store retailing
12

A matrix that positions retail outlets on two dimensions: breadth of product line and value added is referred to as a:
A)BCG growth share matrix.
B)payoff table.
C)market-product grid.
D)retail positioning matrix.
E)product life cycle.
13

The first dimension of the retail positioning matrix is breadth of product line and the second is:
A)depth of line.
B)relative market share.
C)value added.
D)revenue generated.
E)stage in the life cycle.
14

Markup is:
A)the difference between the final selling price and the retailer's cost.
B)selling brand name merchandise at lower than regular prices.
C)the amount added to the cost the retailer paid for a product to reach the final selling price.
D)the difference between the retail cost and initial selling price.
E)the reduction in retail price, usually expressed as a percentage equal to the amount reduced, divided by the original price, and multiplied by 100.
15

Another term for gross margin is:
A)original markup.
B)maintained markup.
C)markdown.
D)off-price.
E)discount price.
16

Off-price retailing is:
A)the difference between the final selling price and the retailer's cost.
B)selling brand name merchandise at lower than regular prices.
C)the amount added to the cost the retailer paid for a product to reach the final selling price.
D)the difference between the retail and initial selling price.
E)the reduction in retail price, usually expressed as a percentage equal to the amount reduced, divided by the original price, and multiplied by 100.
17

A new variation of off-price retailing which requires customers to purchase a membership card for the privilege of shopping there, is called a:
A)one price store.
B)specialty store.
C)hypermarket.
D)warehouse club.
E)video-mart.
18

What of the following are new types of retail locations?
A)Drive-thru windows and kiosks
B)Carts, kiosks, and wall units
C)Carts, booth and drive-thru windows
D)Retail counter, kiosks, and booths
E)Kiosks and retail counter
19

A concept that describes how new retail outlets enter the market and change gradually in terms of status and margin is called:
A)the retail life cycle.
B)the product life cycle.
C)the wheel of retailing.
D)the service continuum.
E)the retail continuum.
20

A concept that describes the process of growth and decline that retail outlets experience is called:
A)the retail life cycle.
B)the product life cycle.
C)the wheel of retailing.
D)the service continuum.
E)the retail continuum.







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