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Concept Checks
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1

What are the three levels in today's large organizations?
 
2

What is the difference between an organization's mission and its culture?
 
3

Give an example of a goal for a business and a goal for a nonprofit organization.
 
4

What are "competencies" and why are they important?
 
5

What is business portfolio analysis?
 
6

What are the four building blocks of an organization's success?
 
7

What is market segmentation?
 
8

What are "points of difference" and why are they important?
 
9

What is the control phase of the strategic marketing process?
 
10

What is the difference between a strength and an opportunity in a SWOT analysis?
 
11

How do the objectives set for a marketing program in the planning phase relate to the control phase of the strategic marketing process?
 





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