Site MapHelpFeedbackInternet Exercises
Internet Exercises
(See related pages)

What are the most recent statistics and trends in interactive and multichannel marketing? Look no further than Nua Internet Surveys (Nua), an online service that abstracts up-to-date research on Internet/Web usage and applications from around the world. Nua conveniently organizes research by business, social, technical, demographic, and geographical categories for easy inspection. Visit the Nua Website at http://www.nua.ic/surveys . Your assignment is as follows:



1

Choose a topic covered in the chapter that interests you, such as the demographics of Internet/Web users. Compare and contrast the most recent research published in Nua with information contained in the chapter. Don’t be surprised if you find differences!
2

Choose two regions of the world, such as North America and Europe. How does Internet/Web usage and interactive marketing differ between the two regions based on the most recent research?







MarketingOnline Learning Center with Powerweb

Home > Chapter 21 > Internet Exercises