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Multiple Choice Questions
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1

Two parallel and complementary markets that exist today are the traditional physical and the                     :
A)Computer exchange
B)Electronic commerce
C)Market space
D)Web
E)Telecommunication
2

_________ marketing involves buyer-seller electronic communication in a computer-mediated environment:
A)Internet
B)Interactive
C)Web
D)Electronic
E)E-commerce
3

Hypertext transfer protocol (http) is a:
A)language used to format documents
B)address prefix used to direct browsers
C)resource locator
D)means by which documents are delivered from Web sites to PC's
E)Internet exchange resource
4

Electronic commerce is expected to represent what percentage of Canadian consumer and business goods and services expenditures in 2006?
A)less than 5%
B)less than 10%
C)less than 20%
D)less than 25%
E)less than 30%
5

The greatest marketspace opportunity for marketers lies in its potential for creating                     .
A)new product opportunities
B)form utility
C)higher profits.
D)instant demand.
E)All of the above
6

Two unique capabilities of Internet/Web technology that promote and sustain customer relationships are:
A)collaboration and interactivity.
B)visual and collaboration.
C)visual and individuality.
D)interactivity and individuality.
E)collaboration and interactivity.
7

Companies produce a customer experience through                     Website design elements.
A)3
B)4
C)5
D)6
E)7
8

This is the dialogue that unfolds between the Website and its users.
A)Discussion center
B)Interaction
C)Communication
D)Chatline
E)None of the above
9

The biggest difference between online consumers and the general public is:
A)education level
B)age
C)income
D)computer ownership/access
E)typing skill
10

The two factors differentiating Internet users include:
A)enthusiasm and reason for use
B)enthusiasm and frequency of use
C)purchase history & enthusiasm
D)knowledge of Internet and purchase history
E)knowledge and frequency
11

Six reasons why consumers shop and buy on-line: convenience, choice, communication,                     , and                     .
A)capability; cost
B)cost; control
C)consent; control
D)cost; capability
E)consent; control
12

Communication that takes the form of electronic junk mail or unsolicited e-mail is:
A)cookies.
B)spam.
C)a virus.
D)trash.
E)None of the above.
13

This type of distribution is used by Avon when it markets products through sales representatives, a brochure, department stores and a Website.
A)Dual distribution
B)Multi-level marketing
C)Vertical marketing
D)Horizontal marketing
E)Triple distribution
14

                    are two reasons consumers are leery of online shopping.
A)Security and anonymity
B)Anonymity and convenience
C)Privacy and convenience
D)Security and convenience
E)Privacy and security
15

This type of Web site is essentially an electronic storefront:
A)Promotional site
B)Corporate site
C)Marketing site
D)Transactional site
E)Multifunctional site
16

The primary objective of online advertising is to:
A)Gather consumer information
B)Generate database of customers
C)Generate sales
D)Lead buyers to transactional Web site
E)None of the above
17

When using transactional Websites, the threat of                     is a recurring issue for manufacturers.
A)price competition
B)cannibalization
C)channel conflict
D)product design
E)None of the above
18

Another name for portals is:
A)computer navigator.
B)search engines.
C)search navigator.
D)computer search function.
E)None of the above.
19

Promotional ads can be effective for:
A)the use of video spots.
B)tracking the Internet users through the interactive experience of games and contests.
C)stimulating repeat purchases.
D)generating interest in and trial of a company's products and services.
E)None of the above.
20

Which retailer generates more sales volume from its Website than any of its stores, save one?
A)Lands' End
B)Victoria's Secret
C)The Gap
D)Sears
E)None of the above





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