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Multiple Choice Questions
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1

Which of the following is NOT a factor affecting environmental trends?
A)Competitive
B)Economic
C)Cultural
D)Social
E)Regulatory
2

The                     is receiving more marketing attention because it is the fastest growing segment of the population.
A)Net generation
B)Mature household
C)Urban population
D)Teen generation
E)Baby Boomlet
3

Baby Boomlets are also known as:
A)Generation Y or the Net Generation.
B)Sunshine Group.
C)Video Generation.
D)Echo Boomlets.
E)Sports crazed.
4

A new trend in marketing that is based on product preferences by where consumers live is called                     ?
A)Regional marketing
B)Geographic targeting
C)Relationship marketing
D)Geo-consumerism
E)Target marketing
5

Value consciousness is the concern of obtaining the best                     for the best price.
A)Colour
B)Brand name
C)Quality
D)Sale
E)Image
6

The total amount of money a person makes in a year is defined as                     .
A)Household income
B)Net income
C)Disposable income
D)Discretionary income
E)Gross income
7

                    income is money left after taxes that is used to pay for food, shelter, and clothing.
A)Net
B)Disposable
C)Gross
D)Discretionary
E)Household
8

Inventions or innovations from applied science or engineering research is called:
A)Ecology
B)Biotechnology
C)Electronics
D)Deregulation
E)Technology
9

Pure competition happens when every company has                     .
A)targeted marketing
B)the same price for products
C)similar products
D)an equal portion of market share
E)clearly differentiated products
10

An industry structure that has only a few major companies controlling a majority of industry sales is called this:
A)Pure Competition
B)Oligopoly
C)Monopoly
D)Competitive Marketplace
E)Monopolistic Competition
11

Which of the following is/are barriers to entering a marketplace?
A)Advertising expenditures
B)Capital requirements
C)Distribution access
D)Product identity
E)All of the above
12

Regulations protect:
A)consumers.
B)competitors.
C)consumers and companies.
D)companies and competitors.
E)companies.
13

The                     is evolving as a new form of competition in the marketplace.
A)Satellite District
B)Computer Industry
C)Information Highway
D)E-Corporation
E)Classroom
14

The Bureau of Competition Policy is responsible for:.
A)administering and enforcing the provision of The Competition Act.
B)monitoring the level of promotional activity.
C)supporting the efforts of the Better Business Bureau.
D)responding to negative publicity on government business decisions.
E)establishing a balance between environmental interests and competitive activity.
15

The main purpose of trademarks is:
A)to reduce new competitors from entering the industry.
B)to increase the value of the product.
C)for easier identification to the buying public.
D)to protect the firm selling a trademarked product and the consumer buying it.
E)to satisfy legal requirements for new products.
16

This regulatory body watches for misleading advertising and unfair business practices.
A)Consumer and Corporate Affairs
B)Better Business Bureau
C)Print Measurement Bureau
D)Canadian Marketing Association
E)National Advertiser's Council
17

                    is an alternative to government control.
A)Self-regulation
B)Industry standards
C)Corporate policy
D)Professional associations
E)Lawyers
18

An Internet is used within the boundaries of an organization, this is called:
A)Extranet
B)Internal web
C)Web-based communications
D)Company links
E)All of the above
19

Consumerism is a grassroots movement that started in the 1960s to                     the influence, power, and rights of consumers in dealing with institutions.
A)increase
B)stabilize
C)eliminate
D)decrease
E)affect
20

Many people view the Internet,                     and Commercial online services as being the same.
A)the World Wide Web
B)Electronic imaging
C)Site search
D)Computer technology
E)Screen saver





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