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1 | |
You are most likely to find _____ in mature households. |
| | A) | baby boomers |
| | B) | Generation X members |
| | C) | members of the baby bust |
| | D) | the baby boomlet |
| | E) | Generation Y members |
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2 | |
WomenDefy.com is a website owned and operated by the manufacturers of Reebok sporting equipment. The site sells products designed especially for women. It also has stories about ordinary women performing extraordinary feats. The website is: |
| | A) | the result of the growth of dual-income families. |
| | B) | an example of the changing attitudes of women. |
| | C) | a reflection of the consumer demand for value consciousness. |
| | D) | designed as a tool that will creatively make Reebok recession-proof. |
| | E) | in response to the growing number of single-parent households. |
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3 | |
In April 2000, the MTV website was the only place you could buy tickets for Metallica's concert tour. More than 100,000 tickets were sold in less than 72 hours. This is an example of how _____ forces can actually improve sales. |
| | A) | economic |
| | B) | technological |
| | C) | regulatory |
| | D) | ecological |
| | E) | competitive |
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4 | |
__________ are used by companies such as Wal-Mart to send real-time inventory information to their distributors and suppliers. |
| | A) | intranets |
| | B) | partnering software |
| | C) | extranets |
| | D) | Internet partners |
| | E) | marketspace browsers |
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5 | |
Distribution (in the sense of shipping products) is particularly important to which form of competition? |
| | A) | cross-market competition |
| | B) | pure competition |
| | C) | oligopoly |
| | D) | monopolistic competition |
| | E) | monopoly |
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6 | |
Wendy's, McDonald's, Subway, KFC, and Burger King would all be characterized as an example of which form of competition? |
| | A) | cross-market competition |
| | B) | pure competition |
| | C) | oligopoly |
| | D) | monopolistic competition |
| | E) | monopoly |
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7 | |
Barriers to entry are business practices or conditions that make it difficult for new firms to enter the market. Which of the following is an example of a barrier to entry? |
| | A) | capital requirements |
| | B) | advertising expenditures |
| | C) | distribution access |
| | D) | product identity |
| | E) | all of the above |
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8 | |
Which of the following companies is LEAST likely to view existing product substitutes as a barrier to entry? |
| | A) | a manufacturer of stained glass windows |
| | B) | a restaurant featuring Thai food |
| | C) | a women's retail clothing store |
| | D) | a doll specialty store |
| | E) | a cell-phone service provider |
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9 | |
A company can protect its competitive position under the _____, which gives inventors the right to exclude others from making, using, or selling the product. |
| | A) | copyright law |
| | B) | patent law |
| | C) | criminal law |
| | D) | commercial law |
| | E) | anti-trust law |
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10 | |
Image, a clothing manufacturer, will sell a retail clothing store its line of denim clothes only if the retailer also buys the manufacturer's line of polyester activewear. This would be an example of: |
| | A) | exclusive dealing |
| | B) | a requirement contract. |
| | C) | an exclusive territorial distributorship. |
| | D) | a tying arrangement |
| | E) | a preferential promotions contract. |
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