Below are this chapter's featured key terms. The textbook's full glossary is also available for online searching.
 

cause-related marketing	Occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products. (See page(s) See page 107 in your textbook.)
caveat emptor	The legal concept of "let the buyer beware" that was pervasive in Canadian business culture before the 1960s. (See page(s) See page 102 in your textbook.)
code of ethics	A formal statement of ethical principles and rules of conduct. (See page(s) See page 103 in your textbook.)
economic espionage	The clandestine collection of trade secrets or proprietary information about a company's competitors. (See page(s) See page 102 in your textbook.)
ethics	The moral principles and values that govern the actions and decisions of an individual or grou (See page(s) See page 98 in your textbook.)
green marketing	Marketing efforts to produce, promote, and reclaim environmentally sensitive products. (See page(s) See page 107 in your textbook.)
ISO 14000	Worldwide standards for environmental quality and green marketing practices. (See page(s) See page 107 in your textbook.)
laws	Society's values and standards that are enforceable in the courts. (See page(s) See page 98 in your textbook.)
moral idealism	A personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome. (See page(s) See page 104 in your textbook.)
social audit	A systematic assessment of a firm's objectives, strategies, and performance in the domain of social responsibility. (See page(s) See page 108 in your textbook.)
social responsibility	The idea that organizations are part of a larger society and are accountable to that society for their actions. (See page(s) See page 106 in your textbook.)
sustainable development	Conducting business in a way that protects the natural environment while making economic progress. (See page(s) See page 108 in your textbook.)
utilitarianism	A personal moral philosophy that focuses on the "greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behaviour. (See page(s) See page 104 in your textbook.)
whistleblowers	Employees who report unethical or illegal actions of their employers. (See page(s) See page 104 in your textbook.)