Site MapHelpFeedbackMultiple Choice Questions
Multiple Choice Questions
(See related pages)



1

                    serve as guidelines on how to act rightly when faced with moral dilemmas.
A)Laws
B)Ethics
C)Case studies
D)Mentors
E)Morals
2

According to the text, which of the following influences ethical marketing behavior?
A)Societal norms
B)Business cultures
C)Industry practice
D)Organizational expectations
E)All of the above
3

Caveat emptor means:
A)consumer's rights.
B)business before pleasure.
C)seize the day.
D)let the buyer beware.
E)legal but unethical.
4

The Consumer Bill of Rights does NOT specify that consumers have the right to:
A)be informed.
B)be safe.
C)to barter.
D)to choose.
E)o be heard
5

Economic espionage has been most prevalent in                     industries.
A)high-technology
B)educational
C)agricultural
D)financial
E)health
6

A form of unethical competitive behavior are:
A)bribes and fraud.
B)bribes and kickbacks.
C)espionage and competitive research.
D)fraud and espionage.
E)competitive research and kickbacks.
7

In some foreign countries,                     are tax-deductible.
A)espionage costs
B)trade secrets
C)bribes
D)legal fees
E)kickbacks
8

Ethical standards are more likely to be compromised in                     .
A)highly competitive markets
B)the tobacco industry
C)Western countries
D)companies with international locations
E)new industries
9

                    is a formal statement of ethical principles and rules of conduct.
A)consumer rights outline
B)industry standards
C)management guidelines
D)employee handbook
E)code of ethics
10

Employees who report unethical or illegal actions of management officials are often called:
A)tattle tales
B)whistle blowers
C)squealers
D)yellow jackets
E)brown nosers
11

This alternative perspective on moral philosophy focuses on "the greatest good for the greatest number of people."
A)Idealism
B)Fascism
C)Social responsibility
D)Utilitarianism
E)Ethics
12

Social responsibility means that                     are part of a larger society and are accountable to that society for their actions.
A)organizations
B)employees
C)CEO's
D)independent contractor's
E)all of the above
13

                    refers to the obligations that organizations have to the preservation of the ecological environment and the general public.
A)Stakeholder responsibility
B)Profit responsibility
C)Societal responsibility
D)Environmental responsibility
E)Public responsibility
14

Marketing efforts to produce, promote, and reclaim environmentally sensitive products is called                     .
A)green marketing
B)eco-marketing
C)environmental marketing
D)garden marketing
E)earth marketing.
15

The formal practice of cause-related marketing occurs when:
A)companies sponsor large events.
B)marketing dollars are donated to charity.
C)charitable contributions are tied to revenues of a product's promotion.
D)corporations partner with charities to increase awareness of a cause.
E)a product is associated with a social movement.
16

Which of the following is NOT a step in a Social Audit?
A)Recognition of a firm's social expectations.
B)Identify social causes that match the company's mission statement.
C)Specify the type and amount of resources needed.
D)Research which causes are endeared by customers.
E)Evaluate the social response programs.
17

Green marketing is an example of this type of ecologically responsible initiative.
A)Global movement
B)World development
C)Sustainable development
D)Eco-sustainable development
E)Social development trends
18

Consumers are sensitive to ecological issues, but may not have the desire to sacrifice                     .
A)freedom of choice
B)convenience
C)preferred products
D)money to afford environmentally safe products
E)time
19

Ultimately,                     are responsible for ethical and socially responsible behavior.
A)consumers and marketers
B)government and marketers
C)government and consumers
D)trade associations and government
E)trade associations and consumers
20

This trade association's code of ethics is one of the most explicit in the industry.
A)Advertising Standards Association
B)Marketing Research Association
C)American Marketing Association
D)Better Business Bureau
E)Publishers Marketing Association





To learn more about the book this website supports, please visit its Information Center.
(c)2003 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


MarketingOnline Learning Center with Powerweb

Home > Chapter 4 > Multiple Choice Quiz