Site MapHelpFeedbackWeb Links
Web Links
(See related pages)


Molson Brewers
Canada's pre-eminent brewer, Molson has 3,800 employees and is one of the country's most recognized consumer brand name. Molson is North American's oldest beer brand. See page 97.
( http://www.molson.com )
EthicScan Canada
EthicScan is Canada's oldest, largest, and well-respected full-service ethics consultancy. This site describes this as the agency's mission: strive to empower individuals, businesses, and organization with the tools and research to apply their values in life's many decisions - be it through training, procurement, ethical assurance and investing. See page 100.
( http://www.ethicscan.on.ca )
Levi Strauss
Levi Strauss & Co. is a worldwide blue jean manufacturer of the Levi's and Dockers' brands. Levi Strauss and Jacob Davis created the organization in the 1870s with sturdy worksmanship and empathetic marketing. Both product, career, and company information are offered in the site. See page 100.
( http://www.levistrauss.com )
The Procter & Gamble Company began as a small, family operated soap an candle company in Cincinnati, Ohio, USA (1837). Today, P & G markets more than 250 personal and household care products in 130 countries. See page 102.
( http://www.pg.com )
Nortel Networks
AT&T runs one of the world's largest, most sophisticated communications network, and is the largest cable operator in the U.S. As well, the company is a leading supplier of data and Internet services serving consumers, businesses and government. It is backed by the research and development of AT&T labs. See page 103.
( http://www.nortelnetworks.com )
McDonald's
McDonald's is the world's leading food service retailer. The organization is one of the world's most well-known and valuable brands and holds a leading share in the quick service restaurant segment. The website is as kid friendly as its menu items: Big Mac, Quarter Pounder, Chicken McNuggets. See page 108.
( http://www.mcdonalds.com )
Reebok
Reebok's ancestor company, J.W. Foster & Sons kicked off the goal of helping athletes run faster over a century ago with top quality footwear. The founders' grandsons carried on this legacy by renaming their company Reebok - for an African gazelle. See page 109.
( http://www.reebok.com )
J.D. Irving Co.
J.D. Irving, Limited is a private, family-owned company based in Saint John, New Brunswick, Canada and in Maine, USA. Their quality forest products have been in existence for over 100 years, and is sold through their own retail chain (Kent Building Supplies - KBS) of home improvement centres in Atlantic Canada. See page 109.
( http://www.jdirving.com )







MarketingOnline Learning Center with Powerweb

Home > Chapter 4 > Web Links