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Concept Checks
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1

What is the first step in the consumer purchase decision process?
 
2

What is the term for postpurchase anxiety?
 
3

What three attitude change approaches are most common?
 
4

What does lifestyle mean?
 
5

What are the two primary forms of personal influence?
 
6

Marketers are concerned with which types of reference groups?
 
7

What is an ethnic subculture?
 





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