 |
1 | |
The first step in the purchase decision process is: |
| | A) | information search |
| | B) | purchase decision |
| | C) | evaluation of alternatives |
| | D) | problem recognition |
| | E) | visualizing the product |
|
|
2 | |
The primary sources of external product information are: |
| | A) | Personal |
| | B) | Marketer-dominated |
| | C) | Public |
| | D) | A & B |
| | E) | A, B, & C |
|
|
3 | |
If, after buying a product, the customer is anxious about the choice s/he made - this is called: |
| | A) | Post purchase behavior |
| | B) | Cognitive dissonance |
| | C) | Comparative tension |
| | D) | Buyer's remorse |
| | E) | Dissatisfaction |
|
|
4 | |
Which of the following is NOT one of the 5 situational influences that have an impact on the purchase decision process: |
| | A) | Social surroundings |
| | B) | Physical surroundings |
| | C) | Cash on hand |
| | D) | Temporal effects |
| | E) | Purchase task |
|
|
5 | |
In the hierarchy of needs, is the top and last need that will be met. |
| | A) | physiological |
| | B) | status, respect |
| | C) | social needs |
| | D) | self-actualization |
| | E) | safety needs |
|
|
6 | |
A filtering of exposure, comprehension, and retention is defined as: |
| | A) | Perception |
| | B) | Selective perception |
| | C) | Selective comprehension |
| | D) | Selective retention |
| | E) | Subliminal perception |
|
|
7 | |
Learning refers to behaviors that result from: |
| | A) | Repetition of experience |
| | B) | Thinking |
| | C) | Observation |
| | D) | All of the above |
| | E) | A & B |
|
|
8 | |
Learning that involves making connections between 2 or more ideas is called: |
| | A) | Cognitive |
| | B) | Behavioral |
| | C) | Psychological |
| | D) | Physiological |
| | E) | Social |
|
|
9 | |
Which of the following statements is true? |
| | A) | Brand loyalty results from the negative reinforcement of previous buying actions. |
| | B) | Attitudes are hereditary. |
| | C) | Reinforcement is the action taken by a consumer to satisfy the drive. |
| | D) | Values and beliefs are critical influences on consumers' decision making but attitudes are not. |
| | E) | Beliefs play a role in attitude formation. |
|
|
10 | |
Which of the following is not a way in which marketers try to change consumer attitude: |
| | A) | Change beliefs about brand attributes |
| | B) | Change perceived importance of attributes |
| | C) | Creating new consumer needs |
| | D) | Adding new attributes to products |
| | E) | All of the above |
|
|
11 | |
The term used to identify how consumers express their interests and opinions is: |
| | A) | Demographics |
| | B) | Cognitive factors |
| | C) | Psychographics |
| | D) | VALS |
| | E) | Personality Segmentation |
|
|
12 | |
According to an Environics study, which of the following is not a Canadian value tribe for The Boomers? |
| | A) | Autonomous Rebels |
| | B) | Connected Enthusiasts |
| | C) | Anxious Communitarians |
| | D) | Disengaged Darwinists |
| | E) | Cosmopolitan Modernists |
|
|
13 | |
Those individuals who exert direct or indirect social influence over others are: |
| | A) | Market leaders |
| | B) | Peers |
| | C) | Reference groups |
| | D) | Opinion leaders |
| | E) | Achievers |
|
|
14 | |
Identify the one that is not considered a sociocultural influence: |
| | A) | Family |
| | B) | Social class |
| | C) | Educators |
| | D) | Culture |
| | E) | Reference groups |
|
|
15 | |
Peers are generally considered a part of a consumer's: |
| | A) | Subgroup |
| | B) | Reference group |
| | C) | Society |
| | D) | Subculture |
| | E) | Culture |
|
|
16 | |
The process by which people acquire the skills, knowledge, & attitudes necessary to function as consumers is called: |
| | A) | Consumer socialization |
| | B) | Family influence |
| | C) | Marketplace association |
| | D) | Situational influence |
| | E) | Prepurchase planning |
|
|
17 | |
To some degree, persons within the same exhibit common attitudes, lifestyles, and buying behaviors: |
| | A) | Market segment |
| | B) | Demographic subgroups |
| | C) | Psychographic subgroups |
| | D) | Social class |
| | E) | Target Market |
|
|
18 | |
This ethnic subculture is cautious of new products and has traditional sets of values: |
| | A) | French-Canadian |
| | B) | Acadian |
| | C) | Chinese Canadian |
| | D) | Native Canadian |
| | E) | German Canadian |
|
|
19 | |
The three biggest Canadian subcultures discussed in the text are: |
| | A) | French Canadian, African Canadian, Native Canadian |
| | B) | Chinese Canadian, Native Canadian, Acadian |
| | C) | French Canadian, African Canadian, German Canadian, |
| | D) | Native Canadian, Acadian, Chinese Canadian |
| | E) | French Canadian, Acadian, Chinese Canadian |
|
|
20 | |
Family influences on consumer behavior result from all of the following sources with the exception of: |
| | A) | Household decision making |
| | B) | Subcultures |
| | C) | Consumer socialization |
| | D) | Family life cycle |
| | E) | Decision making within the family |
|