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1 | |
_____ is the term that describes the actions a person takes in purchasing and using products and services. |
| | A) | Marketing |
| | B) | Market research |
| | C) | Consumer behaviour |
| | D) | Consumer management |
| | E) | Purchase development |
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2 | |
How might consumers who purchased a new innovative type of running shoe try to reduce any cognitive dissonance they might feel? |
| | A) | Use only an internal information search. |
| | B) | Have little or no problem solving involvement. |
| | C) | Read ads for running shoes even after the purchase has been made. |
| | D) | Use routine problem solving. |
| | E) | If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance. |
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3 | |
For which of the following purchases would an elementary school teacher be most likely to engage in routine problem solving? |
| | A) | new math books |
| | B) | new software for her classroom computers to explain about the Muslim culture |
| | C) | construction paper |
| | D) | supplemental health insurance |
| | E) | membership in a new union |
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4 | |
Ads for Visa debit cards show people who need to make a purchase quickly but are unable to do so because the retailer won't accept a check without several forms of identification. Which situational influence is Visa using to show the benefits offered by its debit cards? |
| | A) | purchase task |
| | B) | social surroundings |
| | C) | physical surroundings |
| | D) | postpurchase states |
| | E) | antecedent states |
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5 | |
Several different food manufacturers use the American Heart Association seal in their ads for food products that are low in saturated fat and cholesterol. This seal and what it represents is most closely related to which of the following needs? |
| | A) | physiological |
| | B) | safety |
| | C) | social |
| | D) | personal |
| | E) | psychological |
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6 | |
Defining individuals in terms of their _____ suggests that Americans and Germans are relatively more assertive than Russians and the English. |
| | A) | national character |
| | B) | self-concept |
| | C) | ethnocentric origin |
| | D) | demographic measurements |
| | E) | cultural personality |
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7 | |
After Emile purchased a XBOX game console for Christmas, he noticed a review of the product in Business 2.0 magazine. Jon who says he read the same magazine did not notice the review. Which of the following terms most likely explains why one magazine reader saw the review and the other did not? |
| | A) | adaptive behaviour |
| | B) | selective comprehension |
| | C) | subliminal perception |
| | D) | selective exposure |
| | E) | selective encounter |
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8 | |
Retailers can reduce problems associated with selective retention by |
| | A) | hiring well-known celebrities to sponsor their products. |
| | B) | using a more convoluted store layout. |
| | C) | providing brochures for consumers to take home. |
| | D) | adopting advertising campaigns that use bright colours and/or snappy background music. |
| | E) | offering extended service warranties. |
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9 | |
When the television production company that produces Law & Order series uses the Law & Order name on two other series, Law & Order Special Victims Unit and Law & Order Criminal Intent, it relies on _____ to convince fans of the original show that the new shows will be equally well crafted. |
| | A) | selective comprehension |
| | B) | selective retention |
| | C) | stimulus generalization |
| | D) | stimulus discrimination |
| | E) | routine response behaviour |
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10 | |
The VALS program is most closely associated with |
| | A) | cognitive learning. |
| | B) | opinion leadership. |
| | C) | attitude formation. |
| | D) | selective perception. |
| | E) | lifestyle. |
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11 | |
Students who wear sweatshirts displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n) _____ group. |
| | A) | dissociative |
| | B) | aspiration |
| | C) | membership |
| | D) | identification |
| | E) | political |
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12 | |
The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is |
| | A) | consumer socialization. |
| | B) | consumer-centric marketing. |
| | C) | cognitive acculturation. |
| | D) | consumer acculturation. |
| | E) | discriminate learning. |
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13 | |
Which type of purchase is most likely to be the result of joint family decision-making? |
| | A) | car tires |
| | B) | children's toys |
| | C) | family vacations |
| | D) | medicine |
| | E) | all of the above |
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14 | |
The Mintz family is having its weekly family meeting. The older son Tad begins the meeting by announcing, "This family needs a dog. We could play with it. It could help protect the house at night." His sister Megan responded, "It would be great fun, and I promise that Tad and I will take care of it." The younger son Alex started crying, "I'm afraid of big dogs." When all three children began talking simultaneously, the father ended the meeting by saying, "Let me think about it. I agree that this family could use a dog, but we need one that will not scare Alex." In terms of roles played by members of the family in the decision making process, Alex played the role of |
| | A) | influencer. |
| | B) | gatekeeper. |
| | C) | information gatherer. |
| | D) | decision maker. |
| | E) | purchaser. |
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15 | |
A person's social class is determined by his or her |
| | A) | income level. |
| | B) | ethnic background and aspiration groups. |
| | C) | product usage, personality, and culture. |
| | D) | occupation and education. |
| | E) | psychographic characteristics. |
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