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Concept Checks
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1

What are the three main types of organizational buyers?
 
2

What is the North American Industry Classification System (NAICS)?
 
3

What one department is almost always represented by a person in the buying centre?
 
4

What are the three types of buying situations or buy classes?
 
5

What is a make-buy decision?
 
6

What is a bidders list?
 
7

What are e-marketplaces?
 
8

In general, which type of online auction creates upward pressure on bid prices and which types creates downward pressure on bid prices?
 





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