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1 | |
is the practice of using barter rather than money for global marketing sales. |
| | A) | Trade feedback |
| | B) | Counter-trade |
| | C) | Product trade |
| | D) | Exchange trade |
| | E) | Global marketing strategy |
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2 | |
In a worldwide marketplace, a country's imports affect its . |
| | A) | gross domestic product |
| | B) | gross national product |
| | C) | World Trade Organization membership |
| | D) | exports |
| | E) | None of the above |
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3 | |
is the difference between the monetary value of a nation's exports and imports. |
| | A) | Balance of trade |
| | B) | Trade deficit |
| | C) | Gross Domestic Product |
| | D) | Net Trade Equivalency |
| | E) | Tariff |
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4 | |
The three largest importers of Canadian goods and services are: |
| | A) | United States, China, and Australia. |
| | B) | United States, Japan, and Great Britain. |
| | C) | United States, Japan, and the European Union (EU). |
| | D) | Japan, China, and the European Union (EU). |
| | E) | None of the above |
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5 | |
Which of the following is not a key element in a nation's advantage for succeeding in world trade? |
| | A) | Supply conditions |
| | B) | Demand conditions |
| | C) | Factor conditions |
| | D) | Company strategy, structure, and rivalry |
| | E) | Related and supporting industries |
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6 | |
Tariffs are defined as: |
| | A) | quotas on trade exports. |
| | B) | quotas on trade imports. |
| | C) | trade treaties. |
| | D) | economic sanctions. |
| | E) | taxes on imports. |
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7 | |
A key argument why protectionism is beneficial to a nation: |
| | A) | Protectionism protects jobs. |
| | B) | Protectionism encourages underdeveloped countries. |
| | C) | Protectionism encourages immigration. . |
| | D) | Protectionism stimulates growth of high technology sectors. |
| | E) | None of the above |
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8 | |
What is the main argument against Protectionism? |
| | A) | Protectionism causes international strife. |
| | B) | Protectionism costs consumers a great deal of money. |
| | C) | Governments should not interfere with trade. |
| | D) | Protectionism prevents economic growth. |
| | E) | None of the above |
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9 | |
Quotas can be . |
| | A) | mandated |
| | B) | legislated |
| | C) | voluntary |
| | D) | negotiated |
| | E) | All of the above |
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10 | |
In 1993, most of this continent joined together to form a free trade union. |
| | A) | Africa |
| | B) | Asia |
| | C) | Europe |
| | D) | South America |
| | E) | None of the above |
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11 | |
When firms originate, produce, and market their products and services worldwide it is called: |
| | A) | global competition |
| | B) | world marketplace |
| | C) | NAFTA |
| | D) | cross-cultural marketing |
| | E) | Multi-domestic marketing strategy |
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12 | |
are NOT a type of global company.
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| | A) | Global firms |
| | B) | Multinational firms |
| | C) | Transnational firms |
| | D) | Domestic firms |
| | E) | International firms |
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13 | |
This type of company views the world as one market and emphasizes cultural similarities among its customers? |
| | A) | Global firms |
| | B) | Multinational firms |
| | C) | Transnational firms |
| | D) | Domestic firms |
| | E) | International firms |
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14 | |
What is the promise of a networked global marketspace? |
| | A) | It enables the exchange of goods, services, and information from companies anywhere to customers anywhere, at any time and at a lower cost. |
| | B) | It enhances communication ability between companies and their customers around the world. |
| | C) | It enables the exchange of goods, services, and information from companies anywhere to customers anywhere at a quick speed. |
| | D) | There will be no government intervention. |
| | E) | None of the above |
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15 | |
A cross-cultural analysis does NOT investigate which of the following? |
| | A) | Values |
| | B) | Demographics |
| | C) | Symbols |
| | D) | Language |
| | E) | Customs |
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16 | |
The belief that it is immoral to purchase foreign-made products is called . |
| | A) | Product loyalty |
| | B) | Cultural loyalism |
| | C) | Consumer ethnocentrism |
| | D) | Purchasing power |
| | E) | Semiotics |
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17 | |
Which of the following economic considerations effect global marketing? |
| | A) | Stage of economic development |
| | B) | Economic infrastructure |
| | C) | Recognition of a country's currency exchange rates |
| | D) | All of the above |
| | E) | None of the above |
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18 | |
Contract manufacturing and contract assembly are two variations of: |
| | A) | exporting |
| | B) | licensing |
| | C) | joint venture |
| | D) | direct investment |
| | E) | subsidiaries |
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19 | |
A product may be sold globally in three different ways. Which product strategy when Levi's jeans were introduced? |
| | A) | Product extension |
| | B) | Product adaptation |
| | C) | Product invention |
| | D) | Product development |
| | E) | None of the above |
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20 | |
A situation where products are sold through unauthorized channels of distribution is: |
| | A) | black market |
| | B) | dumping |
| | C) | parallel importing |
| | D) | underground importing |
| | E) | None of the above |
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