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Internet Exercises
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WorldOpinion calls its Website “The World’s Market Research Web Site.” To check out the latest marketing research news, job opportunites, and details of more than 8500 research locations in 99 countries, go to http://www.worldopinion.com and do the following:



1

Click on the “News” banner on WorldOpinion's home page to read about the current news and issues facing the market research industry.
2

Under the “What’s New” link, click on the link for the current monthly issue of The Frame, a set of online articles published by Survey Sampling, Inc.
3

Under the “Research resources” banner, click on the “Links to Major Researchers’ Sites” link. Scroll down the Web page to obtain information on the following top market research firms:

  1. Click on the “Gallup” link. Then under the “Special Features” banner, click on the “How Polls are Conducted” link to read about this topic. To view the results of recent polls, click on the “Poll Topics: A-Z” link on this page.
  2. Click on the “Abt Associates, Inc.” and “Market Facts, Inc.” links or other marketing research firms of interest to identify job opportunities at these firms.








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