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| Dairy Farmers of Ontario | ||
| The Dairy Farmers of Ontario is the marketing group for the farm families of Ontario's dairy farms. They strive to provide information on the milk or dairy industry through links to consumers, dairy farmers and the general public. See page 208. ( http://www.milk.org ) | ||
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| Dairy Farmers of Canada | ||
| The Dairy Farmers of Canada (DFC) is the official voice of 19,500 dairy producers. They promote a range of activities, from promotions on dairy products to trade and policy issues related to the dairy industry. Some of this information may be documented in press releases and fact sheets. See page 208. ( http://www.dairyfarmers.org ) | ||
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| Ocean Spray | ||
| Ocean Spray's Crave the Wave is a global best seller of canned and bottled juices. The company is an agricultural cooperative owned by cranberry and grapefruit growers across North America. See page 211. ( http://www.oceanspray.com ) | ||
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| Statistics Canada | ||
| To help Canadians better understand their country, Statistics Canada produces statistics on the population, resources, economy, society, and culture. Surveys are conducted on virtually every aspect of Canadian life and the information is available for public use. See page 212. ( http://www.statcan.ca ) | ||
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| Lexis-Nexis' Academic Universe | ||
| LexisNexis provided authoritative legal, news, public records and business information. The publications are available in on-line, print, or CD-ROM formats. See page 215. ( http://www.lexis-nexis.com ) | ||
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| ProQuest databases | ||
| With deep backfiles of archival material on microfilm, the ProQuest on-line information service also provides access to thousands of current periodicals and newspapers. This elaborate library collection is beneficial for those searching for data and research. See page 215. ( http://www.proquest.com ) | ||
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| FIS online | ||
| FISonline is a subscription-based service offering global business and financial information. A guided tour may be taken through the link for more information on the services. See page 215. ( http://www.fisonline.com ) | ||
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| Dow Jones | ||
| The Dow Jones Industrial Average is the world's most widely followed stock-market indicator. The company itself, Dow Jones & Co. has publisheed the world's most vital business and financial news and information since 1882. Its flagship publication, The Wall Street Journal is the leading newspaper of business. See page 215. ( http://www.dowjones.com ) | ||
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| Statistics Canada | ||
| To help Canadians better understand their country, Statistics Canada produces statistics on the population, resources, economy, society, and culture. Surveys are conducted on virtually every aspect of Canadian life and the information is available for public use. See page 215. ( http://www.statcan.ca ) | ||
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| Labatt | ||
| To many consumers, the name Labatt is synonymous with the Labatt Blue or Labatt Genuine Draft beer. Labatt offers 60 different Good things brewing brands. See page 219. ( http://www.labatt.com ) | ||
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| Wendy's Restaurants | ||
| The company with the name that means the unique shoe with removable wheel, Heelys has reached great heights with a unique focus on its consumers. The site has a useful educational section: Written instructions and video for the novice market on how to wheel and tricks for the advanced segment. See page 220. ( http://www.wendys.com ) | ||
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| Grocery Gateway | ||
| A group of entrepreneurs founded on-line grocery shopping and delivery in 1998. Grocery Gateway is supplied by Sobey's, a Canadian retail food distributor who has corporate and franchise owned stores under such names as IGA, Sobey's, and Foodland. A member log-in is required for access to the Grocery Gateway site. Current distribution is Toronto and surrounding areas. It is good practice to test drive the shopping demo to get a feel for the process! See page 221. ( http://www.grocerygateway.com ) | ||
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| Canadian Association of Marketing Research Organizations | ||
| The Canadian Association of Marketing Research Organization exists to foster among market research companies high standards of quality and professionalism. They goven the objectives, activities, ethics, and guidelines. The website is also segregated with: 1) Standards Audit, 2) Standards Membership, 3) Membership Directory and, 4) Events. See page 225. ( http://www.camro.org ) | ||
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| Xerox Corporation | ||
| Xerox - The Document Company. Xerox products are characterized by a primary capability, for example, printing, copying, faxing, scanning. Sign-in or log-in information is required for further access. See page 231. ( http://www.xerox.com ) | ||
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| WorldOpinion | ||
| The link for the World's Market Research Site, World Opinion, is separated into a number of sections. The sections include: Research Tools, Directory, News, Classified Ads, Features on Research profiles and Supplier profiles, and Resources. Survey Sampling, Inc. is the sponsor. See page 233. ( http://www.worldopinion.com ) | ||
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