In its 25-year history, Apple Computer has initiated a series of creative market segmentation strategies, with new product lines targeted at specific market segments. For a continuing update of Apple’s strategies, go to http://www.apple-history.com and click on the "Intro" and "History" menu options.

1		As you read the narrative, identify the new and remaining markets Apple has targeted with new and existing products, compared to those described in the text and the Marketing NewsNet box.
2		Do you believe Apple will succeed in its quest to lead us into the digital lifestyle age of personal computing? Can it survive as a niche player? Why or why not?