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Multiple Choice Quiz
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1

Which company has a direct sell model that gives the company a huge advantage over any competitor still using a traditional model of selling through retailers?
A)Porsche
B)Safeway
C)Dell computer
D)All of the above
2

What is simply the path followed from the originator of a product or service to the end consumer.
A)Distribution channel
B)Distribution chain
C)Competitive advantage
D)Alliance partner
3

Which term refers to companies whose customers are primarily other businesses?
A)Business to Business (B2B)
B)Consumer to Business (C2B)
C)Business to Consumer (B2C)
D)Consumer to Consumer (C2C)
4

Which of the following is not one of Porter's three frameworks?
A)The Five Forces Model
B)The Three Generic Strategies
C)The Distribution Chain
D)The Value Chain
5

The threat of substitute products or services is low when there are:
A)Many alternatives to using the product or service
B)Low costs that make customers reluctant to switch to another product or service
C)Few alternatives to using the product or service
D)High costs that make customers reluctant to switch to another product or service
6

An industry is more attractive when the rivalry among existing competitors is:
A)High
B)Low
C)Increased
D)None of the above
7

A supply chain consists of the paths reaching out to all of a company's :
A)Buyers of parts and services
B)Suppliers of parts and services
C)Consumers of parts and services
D)Customers of parts and services
8

Which of the following is one of the three capabilities made possible by the Internet that companies should keep in mind when searching for ways to use new economy technologies for a competitive advantage?
A)Just-in-time
B)Disintermediation
C)Global supply chain
D)Collaborative processing
9

Which term represents a technique used to enable a Web site to support personalization?
A)Mass customization
B)Disintermediation
C)Personalization
D)Collaborative filtering
10

The ability to extend a company's reach to customers anywhere there is an Internet connection, and at a much lower cost, is called:
A)Mass customization
B)Global reach
C)Personalization
D)Collaborative filtering





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