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Multiple Choice Quiz
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1

Which segment is the dollar volume of e-commerce expected to be concentrated?
A)C2Cs
B)B2Cs
C)C2Bs
D)None of the above
2

What combines purchase requests from multiple buyers into a single large order, which justifies a discount from the business?
A)Digital divide
B)Global digital divide
C)Demand aggregation
D)None of the above
3

All of the following are advantages of the Internet, except:
A)Shopping can be faster and more convenient
B)Offerings can change instantaneously
C)Call centers are separate from the Web site
D)Pricing can change instantaneously
4

What is Mapquest.com?
A)M-commerce
B)Pure play
C)Clicks-and-mortar
D)None of the above
5

All of the following are keys to success in B2C e-commerce, except:
A)Watch the competition
B)Digital products are the best of all
C)You must execute well
D)Don't worry about the competition
6

Which product are people more likely to be comfortable buying on the Internet?
A)Clothing
B)PCs
C)Furniture
D)All of the above
7

What is unsolicited e-mail?
A)Click-and-mortar
B)Viral marketing
C)Affiliate programs
D)None of the above
8

Which of the following is not a segment of a purchasing application?
A)Purchasing of indirect materials
B)Purchasing of services
C)Purchasing of direct materials
D)None of the above
9

What is an intranet that is restricted to an organization and certain outsiders, such as customers and suppliers?
A)Intranet
B)Internet
C)Reverse auction
D)None of the above
10

What encourages users of a product or service supplied by a B2C company to ask friends to join in as well?
A)Spam
B)Virtual marketing
C)Affiliate programs
D)None of the above





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