Marketing Information Center: Book Preface


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Marketing, 10/e

Montrose Sommers, Ryerson University
James G. Barnes, Memorial University of Newfoundland

ISBN: 0070914389
Copyright year: 2004

Book Preface

The book's preface describes in detail the development process, the pedagogical approach and the features of Marketing. The file is formatted in Adobe Acrobat PDF format with the true look and feel of the printed book.

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