Marketing Information Center: Feature Summary


		Overview Feature Summary About the Authors Table of Contents Book Preface Sample Chapter Supplements PageOut Reviewers & Proposals Review Copies


	First Time Users
	Student Edition
	Instructor Edition

Marketing, 10/e

Montrose Sommers, Ryerson University
James G. Barnes, Memorial University of Newfoundland

ISBN: 0070914389
Copyright year: 2004

Feature Summary

New Features :

Compact and Streamlined – Based on reviewer feedback, a major realignment and integration of material has resulted in a book with 16 chapters, down from 21 chapters in the previous edition! Instructors have been unanimous that the length of the text needed to be reduced – they've spoken, we’ve listened!
"Marketing At Work" Boxes - Several hot, new examples added - Ozzie Osbourne, Martha Stewart and the MiniCooper featured in Austin Powers III are some of the topics pulled straight from recent headlines.
Marketing At Work Boxes – This boxed feature provides exciting, current examples of marketing applications in action, organized around the following themes: Technology, Global, Ethics, Relationships, and Strategy!
Increased Customer Focus – A greater emphasis on really understanding the customer and his or her needs as the essence of marketing and the foundation for customer acquisition and retention. This is introduced early and incorporated throughout the text!
Active Learning Approach – Involve students in hands-on applications of concepts, either in the classroom or on the Web. Examples: Interactive Online Exercises, Interactive Online CBC Video cases, enhanced OLC quizzing, online case materials, and extra modules online.
"Back to the Top" Icon – Found throughout the chapter, refers the student back to the Opening Chapter Vignette to help them apply the concepts in the text to a real world example! Learning vignettes introduce real-world cases that are closely related to the topics presented in each chapter. From this starting point, students are prompted to explore the book and the world outside the text to find more information.
"Back Space"– Offers critical thinking and memory recall questions, is found at the end of each major chapter section. Helps students reflect on the topics covered and test their comprehension of the material before reading on.
New Design!– Best in visual presentation and color, while helping students easily identify pedagogical in-text features.
Pricing - The basic pricing coverage has been greatly simplified and made more accessible to students, with less emphasis on the "economics" of pricing and more on today’s business practices.
Integration of the Internet:
(1) Current examples of Internet and dot.com marketing activity are found throughout the text.
(2) Numerous Website references are included so students can explore topics in greater detail. Many of these sites are for companies familiar and relevant to students.
(3) Selected end of chapter problems are Web-based in order to reflect and reinforce the integration of the Internet in marketing.
Integration of International Marketing - international marketing is fully integrated throughout the text with emphasis on consumer behaviour, business-to-business marketing, and channels of distribution.
14 CBC Video Cases!– 10 new and 4 revised! To help instructors engage their students in class, we’ve doubled the number of CBC video cases from the previous edition! 12 video cases are in the text, with 2 additional supplementary video cases on the OLC.

Retained Features :

Interesting, relevant chapter opening cases – Each chapter opens with a situation or company easily recognized by, and of interest to, students. These topics serve to entice students about chapter content while making topics relevant to the real world.
Student-focused – One of the strengths of the new edition continues to be the descriptive, plentiful examples and pull out boxes written in an accessible, engaging way.
Writing Style - Easy and enjoyable to read, practical and comprehensive in its content and orientation, full of current topical information, and examples and illustrations of marketing as it is “best ” in Canada and around the world!

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