i–Learning Sales Specialist: Your Integrated Learning Sales Specialist is a McGraw-Hill Ryerson representative who has the experience, product knowledge, training, and support to help you assess and integrate any of the below-noted products, technology, and services into your course for optimum teaching and learning performance. Whether it’s how to use our test bank software, helping your students improve their grades, or how to put your entire course on-line, your i-Learning Sales Specialist is there to help. Contact your local i–Learning Sales Specialist today to learn how to maximize all McGraw-Hill Ryerson resources!

Instructor’s Resource CD-ROM: This dual-platform CD-ROM contains the Instructor’s Manual, Microsoft® PowerPoint® Presentation, and Computerized Test Bank. (ISBN 0070914419)

Instructor’s Manual by Montrose Sommers, James Barnes, and Peter Dunne: The Instructor’s Manual uses a fresh approach that is based on the practical needs of instructors who want to help their students learn effectively. Solutions to the text cases are also provided in this product. (ISBN 0070914397)

Microsoft® PowerPoint® Presentation by James Barnes: Contained on the Instructor’s Resource CD-ROM, this presentation includes a set of over 300 slides. The slides include point-form summaries of key concepts discussed in the text. This product is a component of the Instructor’s Resource CD-ROM.

Transparency Acetates: A comprehensive colour transparency program is available to enhance lectures and class discussions.

Test Bank: This extensive Test Bank contains over 2,000 multiple choice and true/false questions, as well as caselettes—short, current case descriptions with accompanying multiple-choice questions. (ISBN 0070914400)

Computerized Test Bank: The Test Bank is also offered via Brownstone’s Diploma software, which allows instructors to generate tests, manage students’ grades and deliver secure or practice tests over a network. This product is a component of the Instructor’s Resource CD-ROM.

CBC Video Cases: This collection of 12 video segments correspond with the Part-ending cases identified by CBC logos in the text. They profile companies or organizations and cover a wide variety of marketing topics. Suggestions for their use are provided in the Video Guide, a component of the Instructor's Manual. Two supplemental CBC video cases are also available free to adopters in the Instructor Centre of the Sommers/Barnes Online Leaning Centre. (ISBN 0070914435)

Student Study Guide by R. David Nowell: In addition to reviewing chapter goals, chapter summaries, and key terms/concepts, this useful Student Study Guide includes a variety of self-test and application questions, provides guidelines for analyzing marketing cases, and provides interesting real world cases related to chapter concepts. (ISBN 0070914443)

Online Learning Centre (OLC): Students and instructors can visit the OLC site to gain access to a variety of aides and support. Chapter–specific resources available in the Student Centre include multiple choice quizzes, Internet application questions, and an interactive glossary. Instructors can enter the password-protected Instructor Centre to download supplements and access bonus CBC video cases.

Marketing Magazine: McGraw-Hill Ryerson is pleased to offer special access to Marketing Magazine's online archive of marketing articles through the Sommers/Barnes Online Learning Centre. Marketing Magazine is an unbeatable research tool, invaluable for preparing assignments and exploring the hottest issues in Canadian marketing.