Marketing Information Center: Table of Contents


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Marketing, 10/e

Montrose Sommers, Ryerson University
James G. Barnes, Memorial University of Newfoundland

In addition to the brief table of contents that follows, the book's full table of contents is available in Acrobat PDF format (requiring the free Acrobat Reader application).

Full Table of Contents (703.0K)

PART 1 - MARKETING TODAY AND TOMORROW
	Chapter 1: What Marketing’s All About
	Chapter 2: The Dynamic Marketing Environment

PART 2 - DEVELOPING TARGET MARKETS
	Chapter 3: Understanding the Customer
	Chapter 4: Market Segmentation and Other Strategies
	Chapter 5: B2B Marketing
	Chapter 6: Getting the Marketing Information We Need

PART 3 - PRODUCT AND SERVICES STRATEGY AND DEVELOPMENT
	Chapter 7: Product Planning and Strategies
	Chapter 8: Services Marketing and Customer Relationships
	Chapter 9: Branding, Packaging, and Other Product Features

PART 4 - MARKETING COMMUNICATIONS
	Chapter 10: Marketing Communications
	Chapter 11: Management of Advertising
	Chapter 12: Selling, Sales Promotion and Public Relations

PART 5 - DISTRIBUTION
	Chapter 13: Retailing
	Chapter 14: Supply Systems

PART 6 - PRICING STRATEGIES AND TACTICS
	Chapter 15: Price and Value

PART 7 - TYING MARKETING TOGETHER
	Chapter 16: Marketing: A State of Mind

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