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| Page 110 The growing dominance of Microsoft in the markets for word-processing, spreadsheet, and web-browsing software is a good example. First-time buyers are often swayed to purchase Microsoft products because so many other consumers already use them. And those consumers who have spent time learning these programs are often reluctant to switch to competing software products. Page 115 The output level providing -$100 in negative profit will be chosen, since this output has a lower loss than the -$300 negative profit associated with the other possible output level. |