Campbell R. McConnell,
University of Nebraska Stanley L. Brue,
Pacific Lutheran University Thomas P. Barbiero,
Ryerson University
ISBN: 0070916578 Copyright year: 2005
Feature Summary
New Features :
Shorter: The new edition is streamlined with a focus on removing some of the repetitive language and getting to the point. The authors have cut back on long passages and improved the flow by simplifying and clarifying the language. Definitions have been trimmed and clarified and repetition deleted. The text is now two chapters shorter than the ninth edition. Chapters 4 and 5 have been combined into a new Chapter 4: "The Market System and International Trade."
More Relevant: The 10th Canadian Edition boasts a significant increase in Canadian content - through policy discussions, Canadian examples, and current events. Wherever possible the authors have made considerable effort to bring in more Canadian examples. A new Consider This feature highlights and emphasizes important theoretical issues by way of analogies, examples, and stories. The Consider This and Last Word features emphasize the applied side of the discipline.
Currency of economic information: The new edition and its associated web site contain new economic data reflecting the most current information available. This is supported through our existing relationship with ESTAT and the use of CANSIM data (ongoing updates are available at the OLC), and can be augmented with the addition of PowerWeb.
Flexible: The new Micro edition provides flexibility in several areas:
Math level flexibility is enhanced by new and improved appendices.
Web-based interactive graphing exercises allow instructors to demonstrate 'what-if scenarios' using the core economic models.
New topics in game theory allow instructors to extend coverage of this important topic.
Additional topics are available as Web-only chapters.
Key Content Changes: The content has been updated throughout, some of the highlights include: Expanded coverage of consumer surplus and producer surplus. New appendix: The Mathematics of Market Equilibrium and the Demand Function has been revised and supported with student friendly graphs. A new Chapter: "The Market System and International Trade." combines Chapters 4 and 5 from the previous edition. Revised treatment of price elasticity of demand equation and a new section on applications of Price Elasticity of Supply.
Now includes a new section on "The Economics of Agricultural Price Supports" and a new section on "The Economics of Health Care". Improved coverage of Game Theory including new coverage of the Prisoner's Dilemma and Nash Equilibrium. New material covering: "The Kyoto Protocol and Trading Pollution Rights", Canadian health care issues, corporate financial and accounting misconduct, effects of rising insurance costs on the cost curves of individual firms and much more. Agricultural material integrated into earlier chapters.
Significantly Improved Package: Quality Computerized Test Bank: Our standard Multiple Choice test bank has been thoroughly checked and we have added a new test bank to address the need for short answer questions. In addition, the author has provided more chapter-end questions on the Instructor's web site. Quality PowerPoints: continue to be embellished and upgraded. Interactive Graphing Exercises (java applets): available on the Online Learning Centre for selected Key Graphs, this feature depicts major graphs and instructs students to shift the curves, observe the outcomes and derive relevant generalizations.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.