Basic Marketing Information Center:


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	Student Edition
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Basic Marketing, 11/e

Kenneth Wong, Queen’s School of Business
Stanley J. Shapiro
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

Welcome to the Online Learning Centre for Basic Marketing, 11th Canadian Edition. Visit the Information Centre to explore the book's features. Students will find valuable resources in the Student Edition and the Instructor Edition provides faculty with a useful source of downloadable supplements.

Instructors: Note that the Instructor Centre is password protected, intended for adopters. If you require a password, contact your McGraw-Hill Ryerson i-Learning Sales Specialist or send a request from this website.

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.