Kenneth Wong

Ken Wong is a faculty member at Queen's School of Business, where he has held both teaching and administrative positions. In his last administrative assignment, he was a principal architect of the first full-time degree program in Canada to operate completely outside of government subsidy: a distinction that earned him the cover of Canadian Business in April 1994. (The new Program, the MBA for Science & Technology, has itself been a cover feature: it was named Canada's Number One MBA in Canadian Business' annual ratings in five of its first seven years of operation and was rated by Business Week as #2 among non-US MBAs in their 2002 survey) As a teacher, Ken has received numerous awards for his courses in strategic planning, marketing and business strategy. In 1998 Ken won the Financial Post's Leaders in Management Education award, a lifetime achievement award for his work in undergraduate, MBA, and Executive Development programs. Beyond Queen's, he has also taught in degree programs at Carleton University, Radcliffe College and Harvard's Continuing Education Program and in executive programs at York University, University of Toronto, Dalhousie University and the University of Alberta. He is the coauthor of Basic Marketing, one of the leading introductory marketing textbooks in Canada. Ken is a frequent speaker and facilitator in conferences and executive development programs around the world. His corporate clients have included: 3M Canada; Alcan; Accelio; Accenture; AT&T (Canada); BC Hydro; Bell Canada; Campbell's Soup (Canada); Canada Post; TD-Canada Trust; Cara; Cartier Partners; Central Park Lodges; Credit Union Central (Alberta); Credit Union Central (BC); Coast Spas; COGECO; The Co-operators; Dalsa; Dillon Consulting; Dupont; Eagle Human Resources; Empire Financial Group; Equifax Canada; Falconbridge Mines; Farmer's Credit Canada (FCC); Frito-Lay; General Accident Insurance; General Mills; H.Y. Louie (London Drugs and IGA); Hummingbird; Humpty Dumpty; IFIC; Interac; Jannsen-Ortho; The Johnson Group; Lombard Insurance; Mattel; McCain's; Mountain Equipment Coop; Microsoft; PBB Global Logistics; Red Lobster; RLG International, Rohm & Haas; Royal-SunAlliance; SaskTel; Scott Paper; St.Joseph's Printing; Sonoco Products Company; Starbuck's; Telus; and, Texec. He has also served a variety of public agencies and associations including: Canada Customs and Revenue Agency (CCRA); Canadian Advanced Technology Managers (CATM); Canadian Professional Sales Association; Canadian Poultry and Egg Processors (CPEPC); Canada Mortgage & Housing (CMHC); Communications Canada (CCMD); New Brunswick Department of Economic Development & Tourism; Credit Union Central of Saskatchewan; Canadian Urban Transit Association; Canadian Association of Chemical Distributors (CACD); Canadian Council of Grocery Distributors; Hostex; National Association of Printers & Lithographers; Electro Federeation; North American State & Provincial Lottery Association; Ontario Dairy Council; Attorney General (Ontario); Province of Nova Scotia; Saskatchewan Wheat Pool; and, the North York Board of Education. As a researcher, Ken has worked with the Strategic Planning Institute (Cambridge, MA) and the Conference Board of Canada. He has written for Marketing magazine, the Financial Post and the National Post. His current research focuses on devices that assist organizations in becoming more “market-oriented” and in enhancing their “marketing productivity”. Private corporations which have used Ken as a marketing and strategic planning consultant include: Equifax; Baxter Corporation; Bell Canada; Hoffman-LaRoche; Rohm & Haas; Tremco Products; SRG Software; Sprint Canada; Xerox; General Electric (U.S.); Southmedic; QL Systems; Rx Plus and Sherritt-Gordon. He has also served as a Strategic Advisor to the Ontario Ministry of Education and Training; on various task forces for the Kingston Area Economic Development Corporation; and on the Community Editorial Board of the Kingston Whig-Standard. He often assists on judging panels, most recently for the 2003 Canadian “Best 50” competition (excellence in privately-owned business), the 2003 Canadian Entrepreneur of the Year and the 2001 Cassies (advertising). He received his B.Comm and MBA degrees from Queen's University prior to a period of doctoral studies at the Harvard Business School. He is Chairman of the Board, PBB Global Logistics Inc and a member of a number of other Advisory Boards and Boards of Directors. He is listed in the Canadian Who's Who and the International Who's Who of Business Professionals.

Stanley J. Shapiro

Stanley J. Shapiro received his B.A. from Harvard and his MBA and Ph.D degrees from the Wharton School of the University of Pennsylvania. His doctoral dissertation was a 'politics of distribution' study focusing on the Ontario Hog Producers' Marketing Board. He then taught at Wharton for three years before moving to Montreal to join first, an advertising agency and then a marketing research firm. In 1967, he became an associate professor at the McGill Graduate School of Business. He became a full professor in 1972 and between 1973 and 1978 he was Dean of the McGill Faculty of Management. In 1981, he became a Professor of Marketing at Simon Fraser University where he was also Dean of Business Administration between 1987 and 1997. Dr Shapiro has also been a Visiting Professor at Queen's University, Bentley College and Royal Roads University. Upon his retirement from Simon Fraser University in 1999, he was appointed Professor-Emeritus but continues to regularly teach “online” for that university. Dr. Shapiro is a Past Chair of the Canadian Federation of Deans of Management and Administrative Studies. During his career he has conducted numerous evaluations of BBA, MBA and Ph.D programs at other Canadian universities. He currently serves both on the Province of British Columbia's Degree Quality Assessment Board and the Academic Council of the BC Open University. Dr. Shapiro is also a former editor of the Journal of Macromarketing and was an Editorial Board member of the Journal of Marketing for over thirty years. He continues to serve on the Editorial Boards of the Journal of Macromarketing, the Journal of Global Marketing, and the Journal of the Teaching of Business Ethics. Dr. Shapiro is a past president of the Montreal chapter of the American Marketing Association and a former National Director of that organization. Also, he is both a Past Governor and a Distinguished Fellow of the Academy of Marketing Science. He has published extensively in areas ranging from marketing history to the financial dimensions of marketing management. Much of his consulting has been public sector-related including such major projects as the first marketing study ever conducted by Canada Post and active involvement in the Canadian government's Conserver Society initiatives. Between 1987 and 1993, Dr Shapiro was also an elected School Trustee in Burnaby, British Columbia.

William D. Perreault

William D. Perreault, Jr. is currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School. He has also taught at Stanford University, the University of Georgia, and North Carolina State University, and has been an invited speaker at more than 80 universities. During 1997 he was the Arthur Andersen Distinguished Visitor at Cambridge University. Dr. Perreault is the recipient of the two most prestigious awards in his field: the American Marketing Association Distinguished Educator Award and the Academy of Marketing Science Outstanding Educator Award. He also was selected for the Churchill Award, which honours career impact on marketing research. He was editor of the Journal of Marketing Research and has been on the review board of the Journal of Marketing and other journals. His research has also been published in many journals, and one Journal of Marketing article was recently voted one of the most influential articles on sales and sales management of the 20th century. The Decision Sciences Institute has recognized Dr. Perreault for innovations in marketing education, and at UNC he has received several awards for teaching excellence. His books include two other widely used texts: Essentials of Marketing and The Marketing Game! Dr. Perreault is a past president of the American Marketing Association Academic Council and was on the AMA Board. He was chair of an advisory committee to the U.S. Bureau of the Census, a trustee of the Marketing Science Institute, and on the Council of the Decision Sciences Institute. He is a Fellow of the Society for Marketing Advances. He has also worked as a consultant to organizations that range from GE and IBM to the Federal Trade Commission and the Venezuelan Ministry of Education. He is on the advisory board for Copernicus: The Marketing Investment Strategy Group.

E. Jerome McCarthy

E. Jerome McCarthy received his Ph.D. from the University of Minnesota. He has taught at the Universities of Oregon, Notre Dame, and Michigan State. He was honoured with the American Marketing Association's Trailblazer Award in 1987, and he was voted one of the Top Five Leaders in Marketing Thought by marketing educators. He has been deeply involved in teaching and developing new teaching materials. Besides writing various articles and monographs, he is the author of textbooks on data processing and social issues in marketing. Dr. McCarthy is active in making presentations to business meetings and academic conferences. He has worked with groups of teachers throughout the country and has addressed international conferences in South America, Africa, and India. He was also a Ford Foundation Fellow in 1963-64, studying the role of marketing in global economic development. In 1959-60 he was a Ford Foundation Fellow at the Harvard Business School working on mathematical methods in marketing. Besides his academic interests, Dr. McCarthy has been involved in consulting for, and guiding the growth of, a number of businesses in the U.S. and overseas. He has worked with top managers from Bemis, Dow Chemical, Grupo Industrial Alfa, 3M, Steelcase, and many other companies. He is also active in executive education and is a director of several organizations. His primary interests, however, are in (1) converting students to marketing and marketing strategy planning, and (2) preparing teaching materials to help others do the same. This is why he has spent a large part of his career developing, revising, and improving marketing texts to reflect the most current thinking in the field.