HelpFeedback
Wong, Basic Marketing 11ce
Information Center
Supplements
PageOut
Reviewers & Proposals
Porter's Model
Preface
Sample Chapter
Table of Contents
Feature Summary
About the Authors
Overview
Knowledge Gateway
Review Copies


Student Edition
Instructor Edition
Basic Marketing, 11/e

Kenneth Wong, Queen’s School of Business
Stanley J. Shapiro
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

ISBN: 0070916667
Copyright year: 2005

Porter's Model



Click on the link below to view Porter's Generic Business Strategies:

Porter Model.pdf (922.0K)

Basic Marketing

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.