HelpFeedback
Wong, Basic Marketing 11ce
Information Center
Supplements
PageOut
Reviewers & Proposals
Porter's Model
Preface
Sample Chapter
Table of Contents
Feature Summary
About the Authors
Overview
Knowledge Gateway
Review Copies


Student Edition
Instructor Edition
Basic Marketing, 11/e

Kenneth Wong, Queen’s School of Business
Stanley J. Shapiro
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

ISBN: 0070916667
Copyright year: 2005

Reviewers & Proposals



Interested in submitting a book proposal to McGraw-Hill Ryerson? Visit the authors' page to read our prospectus guidelines or to make a submission.

We also enlist the assistance of teaching professionals to review contracted projects and project proposals. We are currently interested in reviewers who are teaching at the college/university level. If you're interested in becoming a reviewer, please fill in the Reviewer Form. We will call you regarding projects that best suit your interests. Please send a vita or be sure to give us your home page URL.

Thank you!

Basic Marketing

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.