Basic Marketing has always offered a wide array of instructional and learning support materials, and the 11th edition is no exception. You may want to use all of these materials, or none of them, but whatever you elect to use-and in whatever medium you like to work-the teaching and learning materials work well together. These include:

Supporting the Teaching Process:

• Instructor's Manual and Lecture Guide- Provides lecture outlines, suggestions and ideas about teaching introductory marketing, and numerous teaching suggestions, chapter-bychapter aids, case teaching notes, and answers to end-of-chapter exercises.
• PowerPoint Slides-A completely new and expanded archive of Microsoft® PowerPoint® Presentation lecture slides incorporating text figures and multimedia assets to support the professor.
• CBC Video Cases and Video Guide-A complete set of new and updated teaching videos to bring realworld relevance to chapter concepts.
• Computerized Test Bank Using Brownstone Diploma-More than 3,000 questions are supplied in true/false and multiple-choice formats in the easy-to-use Brownstone software.
• Instructor's Resource CD-Includes in electronic format all of the instructor resources available for Basic Marketing.
• The integrator-This pioneering instructional resource from McGraw-Hill Ryerson is your roadmap to all the elements of your text's support package. Keyed to the chapters and topics of your McGraw-Hill Ryerson textbook, the integrator ties together all of the elements in your resource package, guiding you to where you'll find corresponding coverage in each of the related support package components!
• Online Learning Centre-Both students and faculty can access this website for a variety of support materials, including an interactive glossary, computer- aided problems, student quizzes with e-mail feature, video cases, learning objectives, and additional Appendices. Instructors adopting this text are also given password-protected access to additional support materials. Visit the site at www.mcgrawhill.ca/college/wong.
• Superior Service-Service takes on a whole new meaning with McGraw-Hill Ryerson and Basic Marketing. More than just bringing you the textbook, we have consistently raised the bar in terms of innovation and educational research-both in marketing and in education in general. These investments in learning and the education community have helped us to understand the needs of students and educators across the country, and allowed us to foster the growth of truly innovative, integrated learning.
• Integrated Learning-Your Integrated Learning Sales Specialist is a McGraw-Hill Ryerson representative who has the experience, product knowledge, training, and support to help you assess and integrate any of our products, technology, and services into your course for optimum teaching and learning performance. Whether it's using our test bank software, helping your students improve their grades, or putting your entire course online, your i-Learning Sales Specialist is there to help you do it. Contact your local i-Learning Sales Specialist today to learn how to maximize all of McGraw-Hill Ryerson's resources!
• i-Learning Services Program-McGraw-Hill Ryerson offers a unique iServices package designed for Canadian faculty. Our mission is to equip providers of higher education with superior tools and resources required for excellence in teaching. For additional information, visit www.mcgrawhill.ca/highereducation/eservices.
• Teaching, Technology & Learning Conference Series-The educational environment has changed tremendously in recent years, and McGraw-Hill Ryerson continues to be committed to helping you acquire the skills you need to succeed in this new milieu. Our innovative Teaching, Technology & Learning Conference Series brings faculty together from across Canada with 3M Teaching Excellence award winners to share teaching and learning best practices in a collaborative and stimulating environment. Preconference workshops on general topics, such as teaching large classes and technology integration, will also be offered. We will also work with you at your own institution to customize workshops that best suit the needs of your faculty. These include our Teaching Excellence and Accounting Innovation symposium series.
• Research Reports into Mobile Learning and Student Success-These landmark reports, undertaken in conjunction with academic and private-sector advisory boards, are the result of research studies into the challenges professors face in helping students succeed and the opportunities that new technology presents to impact teaching and learning.
• PageOut-This unique point-and-click course website tool enables you to create a high-quality course website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Centre or e-Book content, add links to important off-site resources, and maintain student results in the online gradebook. Visit www.mhhe.com/pageout or contact your i-Learning Sales Specialist for details.
• In addition, content cartridges are also available for course management systems, such as WebCT and Blackboard, to expand the reach of your course and open up distance-learning options.

Supporting the Learning Process:

• Learning Aid-The Learning Aid can be used alone or with instructor direction. Portions of the Learning Aid help students review what they have studied. For example, there is a list of important new terms, true/false questions (with answers) that cover important terms and concepts, and multiplechoice questions (with answers) illustrating the kinds of questions that may appear on examinations. In addition, the Learning Aid has cases, exercises, and problems-with clear instructions and worksheets for the student to complete. The Learning Aid exercises can be used as class work or homework-to drill on certain topics and to deepen understanding of others by motivating application and then discussion. In fact, reading Basic Marketing and working with the Learning Aid can be the basic activity of the course.
• Online Learning Centre -Both students and faculty can access this website for a variety of support materials, including an interactive glossary, computer-aided problems, student quizzes with e-mail feature, video cases, learning objectives, and additional Appendices. Accessing and using the material at this site will help students obtain a better understanding of what is in the text. Visit the site at www.mcgrawhill.ca/college/wong.

The 11th edition adds even more resources for instructors and students. The new chapter organization of material resulted in a sequencing that was closer to that used in the U.S. edition of Basic Marketing. As a result, Canadian adopters will be able to more seamlessly integrate a host of supplemental materials from the U.S.

These include:

• a dedicated video for each chapter
• a student CD that provides an electronic glossary with hotlinks, copies of selected illustrations, PowerPoint slides, and a small number of chapter-keyed videos
• a computer simulation that unfolds chapter by chapter
• an "Applications" book of selected articles, keyed to each chapter