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Richard Branson
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Richard Branson

What to Watch for and Ask Yourself

  1. Note that Richard Branson is opening a mega store in Vancouver as a "beachhead for Canada". Do you think Vancouver rather than Toronto was a wise choice?

  2. Note that Richard Branson took the unusual approach when he decided to buy back his company shares from the public. He paid the issuance price rather than the market price which was lower.

  3. Note Virgin's criteria of entering a new market - a competitive advantage in price quality or service. Do you believe this approach will be successful in the cosmetic industry which they have targeted?

  4. The Virgin Groups consist of 120 & 150 companies. Do you think management is "spread too thin"?

  5. Note the use of the word "empowerment" by Richard Branson. Do you think this approach ultimately leads to successful results?






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